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Marketing

Friday the 13 | Marketing Matrix Internet

3 Marketing Tips we Learned from the Friday the 13th Franchise


It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to some estimates, over $800 million is lost by businesses on this day. Since Friday the 13th has such a huge impact on businesses, we decided to […]

LinkedIn Face Images

How To Write LinkedIn Posts That 86% of Connections Will Click


Back in 2014, LinkedIn announced that the professional networking platform would open up their publishing platform, Pulse to the public. Pulse is LinkedIn’s version of a personalised news feed. It allows users to see the biggest headlines and read top industry news of the day. In 2017, the standalone Pulse app was retired. LinkedIn Pulse […]

Irish Identity in Marketing

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week


The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorporating Irishness into your brand image isn’t just for the sellers of Aran knits and Claddagh rings. Ireland has a brilliant image globally. Almost 35 […]

Case Studies Matrix Internet

How to Use Case Studies in Your Online Marketing


Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence from an outside source that your product or service solved someone’s problem. A case study is a form of word of mouth. It builds your credibility. Case studies are more […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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