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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

8 hacks from the Matrix team to help you adjust to COVID-19 working from home

With everything that’s going on — or lack thereof — we thought we’d share some insights on how we work best from home. During these... Read More

Keep an active online presence during the Covid-19 pandemic

You may have read the above headline thinking you’ve more important things to worry about right now. But since we’re all practising some level of... Read More

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More

5 Halloween ideas to make your digital marketing spooktacular!

Aaaahhh, Halloween! That ghostly part of the year when we all get excited by the thought of trick or treats, scary decorations, loads of barmbrack... Read More

Trolls, Bad Reviews, and Online Ugliness

The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens... Read More

3 Marketing Tips we Learned from the Friday the 13th Franchise

It's Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people... Read More

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage... Read More

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence... Read More

Understanding the Sales Funnel

The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the... Read More

4 Key Digital Marketing Trends for 2018

What will help your brand boost sales in 2018? We don’t have a crystal ball, but we do know digital marketing. It’s what we do... Read More