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Facebook

Social Media Presence for Sales

How To Optimise Your Social Media Presence for Sales


Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their toes. It’s difficult to figure out what can help your business transform followers into sales. If you have noticed a lack of growth, or a […]

The Happy Pear

The Success of The Happy Pear: A Case Study


The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use their Social Media presence to be become so successful? They have a worldwide audience and fans who […]

Facebook dating

Facebook Dating – Is It Time To Break Up With Facebook?


Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook’s annual developers conference, when he announced that Facebook would be providing a dating service by the end of 2018. Focusing on ‘building real, long-term relationships, not just hookups’ the app will suggest potential partners based on interests and likes. It will  also allow users […]

Facebook Group matrix Internet

How to Use Facebook Groups for Business


Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. Facebook provides another option for marketing – a seriously under-used option. Facebook groups are […]

Facebook Matrix Internet

What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

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