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Friday the 13 | Marketing Matrix Internet

3 Marketing Tips we Learned from the Friday the 13th Franchise

It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to some estimates, over $800 million is lost by businesses on this day. Since Friday the 13th has such a huge impact on businesses, we decided to […]

cyber monday

Preparing Your Cyber Monday Strategy

Arguably the busiest shopping day of the year will occur on this week (Nov 25th), as retail owners all over the country brace themselves for Black Friday. This is a day that retail workers dread and shop owners love as shoppers descend on their stores in their droves looking  pre-Xmas bargains. However, for those that […]


5 SEO Fails Of An Ecommerce Website

It’s common practice for online sellers to assume that simply adding their product listings onto their ecommerce website will suffice in terms of attracting instantaneous traffic. This couldn’t be further from the truth.The reality is that, the optimisation of an e-commerce website is a lot more difficult than an average website. This is where many […]



E-commerce marketing is defined as the process of driving sales by raising awareness about an online store’s brand and product offerings. It requires the application of traditional marketing principles to a multichannel, data-driven environment. 

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Five Essential Elements Of An Ecommerce Website

The world of ecommerce is extremely competitive cycle and competitors are never far away. Online shoppers generally lose patience easily and if they don’t like your site they will move swiftly on to another one with similar products. This is why it is important to have your ecommerce website completely up to speed in terms […]


Postcode Envy ? A checklist for Irish Businesses

With the introduction this week of Eircode, Ireland finally shook off the dubious honour of being the only country in Europe without a postcode system.  The 12th of July 2015 really was a “red letter day” for Ireland and it’s postal service. As always, humour was to the fore and Irish Twitter users showed their […]

Shopping Cart on Keyboard

Five Killer E-Commerce Marketing Tips For 2015

E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. It has become hugely important over the past decade with most businesses now offering an option for business on their website. When done correctly e-commerce marketing can have a huge impact in […]


7 Tips for Improving Your E-Commerce Strategy

E-commerce is the business or commercial transaction of goods,services and information via consumer retail sites, music stores and business to business (B2B) trading.. E-commerce has become one of the most important features on the web and utilised properly can prove to be cheaper and more convenient than traditional bartering techniques. It is hugely important that […]

Life of a web developer

A Day in the Life of a Web Developer

Ever wondered what it’s like to be behind the scenes of developing websites? Who is behind all those fantastic websites that we use every single day? What is their daily routine? Find out what it’s like to be in the shoes of a web developer… Behind the scenes I have been a web developer in […]

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