These unprecedented times have changed the world and the way it functions, and it’s never been more important to polish your digital presence, whatever your industry. As we move between lockdowns and restrictions during COVID-19, internet use has surged — but how can you steer this extra traffic to your site? You can start by boosting your search engine optimisation.
Matrix Internet has built and reviewed thousands of websites in the last 20 years, and we’re constantly fine-tuning our methods of leading those Google rankings and harnessing all the power of SEO. Here are six strategies we live by…
1. Visibility, traffic and conversions
SEO is the primary and the most important step to improve visibility and improve ranking for keywords related to your products and services. More visibility naturally leads to more (relevant) traffic, which in turn leads to increased conversions. A perfect recipe for successful digital marketing!
2. Matching content to search queries
Learn to think like your customer. It’s important to create content that’s focused on your target audience — not just search engines. To make this work, know your target audience, what they need, and how they search — for example if they use voice search, intent-based keywords or other methods. This is particularly important for industries with their own internal jargon: your final user may not be an expert, and won’t use the same terms as you and your peers. Make your content stand out by making it informative, and don’t alienate the reader. Try to anticipate how people may search for terms, and tailor your content so they’ll find you easily.
3. Local targeting:
The internet has made the world a very competitive place, increasing the need for local SEO. To help your business thrive among locals, it is crucial to focus on ‘local intent’ and audience. It is not as complex as it sounds — just focus on local keywords and creating and optimising your Google My Business profile, claiming a place in local directories.
Google my Business alone can help significantly. Google doesn’t only show local results for keywords that contain a specific city or town. If Google thinks your search needs a set of local results, they’ll show it to you even if the keyword isn’t obviously local — so this further highlights GMB’s importance. This can lay a foundation of local targeting for your business and help you stand out from local competitors.
4. Connect with your customers
Answer questions from your potential or current customers. It is important to respond to
queries and comments, whether good or bad, and engage with customers. Likewise, you should respond to customer reviews, as it shows you are active and care for new customers. It’s always great to receive and respond to good reviews, but pay particular attention to the bad ones. Responding to poor reviews shows you are accountable, and if someone has written an exaggerated review you can share your version of events, and you can highlight fake reviews to other users.
5. Structure your URLs well
A URL is the reference point to your website and it’s also the link that people refer to the most. You should keep a URL simple, short and user-friendly. A well-crafted URL provides both humans and search engines an easy-to-understand indication of what the destination page will be about. Additionally, URLs are a minor ranking factor that search engines use when determining a page’s relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.
6. Build a strong backlink profile
SEO trends suggest it isn’t just about getting the tech stuff right. The days of “build it and they will come” are long gone. It’s all about marketing your site now. This is perhaps the most important aspect to understand about search engine functionality. We could create the best website ever for you, but its content will stay invisible to search engines unless you promote it. Search technology measures the relevance and importance of content to display the best results.
By producing content that is relevant and useful to your company’s target audience, others will be encouraged to link to your content. You can improve your search engine rankings by getting other websites or blogs to link to your site’s page. Search engines use these links to determine the authenticity and validity of your informative web pages, thus improving rankings.
Need expert help to boost your SEO performance by implementing a wholesome strategy tailored to the needs of your brand and business? Look no further as experts at Matrix Internet are here to help. Contact us!
By Ruchi Singh
By Rakky Curvelo