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Optimise your landing-page to better convert AdWords-driven clicks to profit.

First Encounters: maximise AdWords conversions using landing pages

Many of us rely on Google AdWords to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched, it seems obvious that a lot of us are actually doing something wrong. According to a new study by WordStream’s Mark Irvine, although Google AdWords generates almost a yearly $80 […]

Facebook's Dynamic Ads

All you need to know about Facebook’s Dynamic Adverts

What are Facebook’s Dynamic Ads? Facebook has recently rolled out their Dynamic Ads update with the seductive line: “Set up dynamic adverts once, then let them work for you.” Now, most of us who have worked in marketing are naturally skeptical of claims like this. Usually the only products or services that work for you […]

SEO overview

Search Engine Optimisation: a cursory introduction to SEO

What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology with something like hesitation—this only worsens when acronyms like PPC, CPM, CPA, and SEO appear out of nowhere. Before you reach for that novelty stress ball on your desk though, […]


Whatsup with Whatsapp for Business

Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]


The Google Menagerie: understanding SEO and Google updates

Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by ensuring that the results are presented in order of their relevance and quality. This means that they try to make sure you have the most efficient […]

facebook 360 cover photos

In-App 360s: Facebook Cover Photos With a Twist

Remember the last time you tried to find a new place for food? Perhaps you looked for something specific, or maybe you let Google’s ‘near me’ feature do most of the work for you; you may even have relied simply on word-of-mouth. But, even if the latter was true, I bet you googled your colleague’s […]


eCommerce and Social Media: five top tips to stay ahead

What is eCommerce and how does it integrate with social media? Most of us have bought jewellery off Etsy, textbooks from Amazon, and limited edition kitsch through Ebay. But what exactly is eCommerce – this wonderful thing that can fill your life with kitsch lunch boxes you never even wanted – and more importantly, how can […]


The Low Down on Two New Snapchat Features

Our guest contributor this week is  Denis Brzozowski, an entrepreneur, designer, and founder of Wolfden Creative. In this post, Denis explains two new Snapchat features and how they can benefit businesses of all sizes.   DENIS BRZOZOWSKI In the past 6 weeks, Snapchat has introduced two new somewhat game-changing features to their app. In this article we […]

mckinsey customer journey

Understanding The Consumer Decision Journey

Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process of an average consumer can help marketers to secure more qualified leads for their business. Mark Power The sales development or (SDR) process in any credible sales organisation is akin […]

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