The Client:

Tara Slevin Group

THE BRIEF

Tara Slevin Group ( TSG ) have been market leaders for over 30 years in the print and promotional products industry in Ireland. Tara Diaries and Calendars are world renowned. The challenge was to create a website which would be the most effective product showcase possible to drive orders and sales across 3 major divisions of products.

www.tarapromotionalproducts.ie

THE SOLUTION

Our graphic designers ( working with our user experience team ) set about taking an established, traditional brand name and giving it a very futuristic design which would look great across all devices. With thousands of products across 3 main divisions, the challenge was to provide first time viewers with an attractive snapshot of the range.

Our developers created a platform which showcases some products and provides a full online store for certain ranges with a secure checkout. Calls to Action ( CTAs ) are prominent throughout and all site engagement is tracked via Goals in Google Analytics.

The end product is a modern, functional, responsive website which will attract and convert new clients for Tara Slevin Group.

KEY FEATURES

  • 1. Futuristic graphic redesign
  • 2. Content management system
  • 3. Secure Ecommerce site
  • 4. Responsive design for all devices
  • 5. Creation of customised graphics / icons
  • 6. Tracking of goals in Google Analytics
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The Client: Tara Slevin Group
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
3 weeks ago
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