The Client:

Tara Slevin Group

THE BRIEF

Tara Slevin Group ( TSG ) have been market leaders for over 30 years in the print and promotional products industry in Ireland. Tara Diaries and Calendars are world renowned. The challenge was to create a website which would be the most effective product showcase possible to drive orders and sales across 3 major divisions of products.

www.tarapromotionalproducts.ie

THE SOLUTION

Our graphic designers ( working with our user experience team ) set about taking an established, traditional brand name and giving it a very futuristic design which would look great across all devices. With thousands of products across 3 main divisions, the challenge was to provide first time viewers with an attractive snapshot of the range.

Our developers created a platform which showcases some products and provides a full online store for certain ranges with a secure checkout. Calls to Action ( CTAs ) are prominent throughout and all site engagement is tracked via Goals in Google Analytics.

The end product is a modern, functional, responsive website which will attract and convert new clients for Tara Slevin Group.

KEY FEATURES

  • 1. Futuristic graphic redesign
  • 2. Content management system
  • 3. Secure Ecommerce site
  • 4. Responsive design for all devices
  • 5. Creation of customised graphics / icons
  • 6. Tracking of goals in Google Analytics
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The Client: Tara Slevin Group
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Unlike other web development companies I've dealt with before, Matrix always respond quickly and positively to any feature or design changes we need done to the site. Being able to have things implemented in a timely manner allows us to develop ideas and marketing plans and have them in place at the right times. Also, being able to work with them on digital marketing ideas and processes takes a lot of pressure off us to work out the mine field that online marketing can be.

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Leigh Maher
3 weeks ago
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