The Client:

Tara Slevin Group

THE BRIEF

Tara Slevin Group ( TSG ) have been market leaders for over 30 years in the print and promotional products industry in Ireland. Tara Diaries and Calendars are world renowned. The challenge was to create a website which would be the most effective product showcase possible to drive orders and sales across 3 major divisions of products.

www.tarapromotionalproducts.ie

THE SOLUTION

Our graphic designers ( working with our user experience team ) set about taking an established, traditional brand name and giving it a very futuristic design which would look great across all devices. With thousands of products across 3 main divisions, the challenge was to provide first time viewers with an attractive snapshot of the range.

Our developers created a platform which showcases some products and provides a full online store for certain ranges with a secure checkout. Calls to Action ( CTAs ) are prominent throughout and all site engagement is tracked via Goals in Google Analytics.

The end product is a modern, functional, responsive website which will attract and convert new clients for Tara Slevin Group.

KEY FEATURES

  • 1. Futuristic graphic redesign
  • 2. Content management system
  • 3. Secure Ecommerce site
  • 4. Responsive design for all devices
  • 5. Creation of customised graphics / icons
  • 6. Tracking of goals in Google Analytics
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The Client: Tara Slevin Group
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