How Matrix strengthened digital foundations for export growth
Through Export Spark, Matrix helped Rent a Recruiter strengthen the digital, UX, SEO, and cybersecurity foundations behind international growth. By combining detailed audit work, competitor research, strategy, and ongoing technical support, we helped create a more resilient, measurable, and export-ready business.
The brief
Rent a Recruiter is an award-winning, digital-first recruitment business operating across multiple countries and sectors. As the company scaled internationally, it needed stronger digital infrastructure, tighter data and cybersecurity readiness, and a sharper marketing foundation to support export growth. Matrix was brought in to assess the business in depth and identify the investments, improvements, and strategic changes needed for more resilient international expansion.
PROJECT OVERVIEW
Matrix approached Rent a Recruiter as a connected digital discovery project rather than a single-channel review.
We examined how the website performed for key personas, audited UX and UI issues affecting navigation, trust, accessibility, and conversion, and benchmarked national and international recruitment competitors across six usability metrics. We also developed an SEO strategy covering technical issues, content quality, metadata, image optimisation, backlinks, and reporting. Alongside this, we helped strengthen brand consistency and put longer-term technical support, hosting, maintenance, and cybersecurity planning in place to support a more scalable export operation.
Key features
A multi-layered discovery process that looked at UX, UI, SEO, benchmarking, support, and cybersecurity together, not in isolation
- Clearer user journeys and calls to action designed to make enquiries easier and reduce friction across the website.
- A stronger visual and brand system supported by defined logo, typography, and colour guidance.
- Sharper SEO foundations built around technical fixes, content optimisation, metadata, image improvements, and backlink opportunities.
- Competitor benchmarking that gave strategic decisions more context across both Irish and international recruitment markets.
- Better analytics and reporting structures to show website performance, keyword performance, and overall progress more clearly.
- Ongoing hosting, maintenance, backups, monitoring, and security planning that strengthened continuity and resilience.
- A joined-up digital foundation built to support international growth, data protection, and better marketing decision-making.
The goals
Our goal was to give Rent a Recruiter the digital resilience, visibility, and clarity needed to support confident international expansion.
The key goals were:
- Review the business across multiple interconnected digital and operational areas, rather than treating website, marketing, and security as separate issues.
- Strengthen cybersecurity, data management, and compliance readiness for a business handling large volumes of sensitive information.
- Improve website usability, trust signals, accessibility, and conversion pathways for employers, candidates, and international visitors.
- Build clearer visibility into marketing performance through stronger SEO, analytics, and reporting.
- Support a more scalable export marketing strategy with better digital foundations underneath it.
PROCESS
Clarity, collaboration and flexibility
Matrix approached the project through connected audits, workshops, benchmarking, and technical review, so every recommendation reflected the wider business context.
- Audited website UX in detail, reviewing navigation, CTAs, accessibility, contact flows, key functionality, and general user pain points.
- Conducted a focused UI review covering typography, buttons, contrast, spacing, layout, and consistency across core pages.
- Benchmarked competitor recruitment websites against usability, responsivity, accessibility, navigability, user-centricity, and credibility.
- Built an SEO strategy covering technical audit, content gaps, metadata, image optimisation, PR and backlinks, and ongoing reporting.
- Strengthened the long-term operating model through brand guidance, hosting, maintenance, backups, monitoring, and security support planning.
IMPACT
A vibrant, high-performing platform
The result has been a stronger digital operation with better visibility, tighter resilience, and clearer insight into what drives growth internationally
- Website UX and usability improvements made the platform easier to navigate and easier for users to act on.
- Campaign tracking and analytics improvements gave the team clearer visibility into which digital channels were generating enquiries.
- A more focused SEO strategy created a stronger base for international search visibility and long-term organic growth.
- Digital, security, and governance improvements supported stronger resilience, cleaner data practices, and future readiness for standards such as ISO 27001.
- The improvements delivered measurable commercial value, including a 36% increase in inbound leads in 2025.
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