How Matrix sharpened Rentalmatics for international growth
Through Export Spark, Matrix helped Rentalmatics turn a strong product into a stronger international proposition.
We combined a detailed digital audit, messaging workshops, competitor benchmarking, and a practical roadmap to sharpen the brand, strengthen its digital presence, and support growth across new markets.
The brief
Rentalmatics is a telematics platform built for car rental companies, providing 24/7 fleet visibility and actionable insights. As the business expanded internationally, it needed a clearer way to communicate that value across markets and channels. Matrix was brought in to assess digital readiness, sharpen messaging, and shape a stronger export marketing foundation.
PROJECT OVERVIEW
Matrix approached Rentalmatics through the full lens of Export Spark
Our step-by-step export growth programme for Irish businesses ready to launch into new markets. The approach combined research, strategy, content, and digital planning. We started with a detailed audit across 10 areas including branding and UI, content, UX, SEO, PPC, social media, email marketing, internal digital skills, and international market readiness. We then ran workshops, benchmarked competitors, and built a practical roadmap covering brand messaging, website structure, content refresh, SEO improvements, paid channels, and global market planning. We also helped define stronger page types and clearer content direction for key solutions, industry pages, and brand storytelling
Key features
- A detailed digital audit that turned broad ambition into a practical export plan
- Sharper brand messaging built around Rentalmatics’ strongest differentiators
- Competitor benchmarking that gave international positioning more context and precision
- A clearer website direction focused on lead generation, navigation, and buyer clarity
- Stronger SEO foundations to support visibility across Ireland, the UK, and the US
- A content refresh strategy designed to make the offer more concise, engaging, and market-ready
- Integrated thinking across content, paid media, design, and international growth planning
- A stronger export marketing foundation for future campaigns, localisation, and expansion
The goals
Our goal was to give Rentalmatics a clearer international message and a stronger digital base for lead generation and growth
The key goals were:
- Clarify the core value proposition for segmented international audiences
- Review digital performance and identify gaps across every major channel
- Improve brand consistency, UX clarity, and content effectiveness
- Strengthen visibility through SEO, landing pages, and smarter campaign planning
- Build a roadmap for international marketing in Europe, the US, and beyond
PROCESS
Clarity, collaboration and flexibility
Matrix combined audit, workshop, benchmarking, and content strategy to turn export ambition into a more focused and scalable plan.
- Clarify the core value proposition for segmented international audiences
- Review digital performance and identify gaps across every major channel
- Improve brand consistency, UX clarity, and content effectiveness
- Strengthen visibility through SEO, landing pages, and smarter campaign planning
- Build a roadmap for international marketing in Europe, the US, and beyond
IMPACT
A vibrant, high-performing platform
The result was a clearer export direction built on evidence, sharper messaging, and better digital decision-making across the board.
- Rentalmatics gained a stronger global value proposition for sales and marketing activity
- The business moved from broad digital ambition to a more structured roadmap for growth
- Brand, content, UX, SEO, and international priorities were brought into one joined-up strategy
- Website and content recommendations created a firmer foundation for lead generation and buyer understanding
- Rentalmatics was better positioned to communicate its value in new markets with more clarity and confidence
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