COVID-19 business survival

Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

European Accessibility Act 2025: how it impacts UX design and websites

On 28 June 2025, the European Accessibility Act (EAA) comes into force, and it is set to transform the digital landscape for businesses across the... Read More

Preparing for the European Accessibility Act: Make sure your website complies

Web accessibility has been the most prominent progressive business trend over the last few years, and it is set to become even more important when... Read More

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done through a website, on the most popular social media platforms,... Read More

The Exporter’s Guide to International SEO

How to Build Search Visibility Across Borders, Languages, and Markets In today’s global digital economy, exporting isn’t just about logistics and customs—it’s about being discoverable.... Read More

Using Your Website’s ‘About Us’ Page to Engage

The ‘About Us’ page of many business websites is woefully underdeveloped. Does your site simply give a short summary of what you do and mention... Read More

Understanding The Consumer Decision Journey

Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process... Read More

Using Microinteractions to Improve User Experience

Mmm.. Is it doing anything? I better click that button ag— GOD DAMN IT!” You know that feeling. It’s just like when you accidentally hit... Read More

Understanding User Experience (UX)

Why It Matters for Digital Marketing User Experience (UX) plays a crucial role in determining how successful your digital marketing efforts will be. It’s more... Read More

Mobile Payment Technology Is Changing the World

The Rise of Mobile Payment Technology Did you know that over 80% of Irish consumers now manage their finances digitally? Mobile payment technology has revolutionized... Read More

New Year’s Resolutions for Your Digital Marketing Strategy

A Fresh Start for Your Business! As we embrace the new year, it’s the perfect time to reflect on our lives and habits. Many of... Read More