Very recently Google announced ‘Hummingbird’, a new algorithm rather than just an update or a refresh. Google themselves said 2001, was the last time the algorithm was so dramatically rewritten. Hummingbird, so called because it is “precise and fast” is likely to affect around 90% of all searches. Whilst Google don’t provide the full details […]
Social Media Campaign Planning There’s no one size fits all approach to a social media marketing plan. It all boils down to a number of factors. You Goals – You may wish to drive traffic to your web site, Improve SEO, Brand Awareness, Conversions. Your Audience – Where are your target audiences? Your Resources – […]
Why SEO Marketing is Necessary In order to have an effective digital marketing strategy you need to generate engagement through social media. One of best ways to do that is through the creation of a unique experience for your website visitors. It’s important to remember the basics first, namely SEO when building a website or […]
What is Mobile Optimisation? Mobile optimisation means converting your current desktop website in to a format that can be read on any mobile device. The reason behind this is to eliminate the need for zooming and it gives ease of access to the information. By optimising you’re website for mobile you’re making it easy to […]
Twitter requires short easy messages with no more than 140 characters. This makes it a fast paced environment and an ideal way to engage with your clients through short messaging. You can use this to your advantage and connect with your target market in simple, yet effective ways. Twitter allows you to change the page […]
In todays competitive market every business has to have a value added service and offering WiFi to your customer is no different. If you’re not doing it you can be sure your competitors are. How often have you gone to an establishment and saw that there was no WiFi on offer and moved on? What […]
Happy Monday, folks… Tip of the day today is – on social media, know your audience! What does this mean in practice? Some people adopt a one size fits all approach to communicating with their audiences via social media. Post to Facebook, use the same post on Twitter. Lots of people have it set up […]
I came across a seriously useful and insightful infographic dealie this week, which covers everything you need to consider when either setting up an online marketing campaign from scratch, or when you already have one in action, but aren’t sure if you are covering all bases. What really appealed to me about this image is […]
To announce the fact that Matrix Internet are now accepting Bitcoins as payment for our services, we gave one very lucky customer a special one-off deal as a promotion. The world is going Bitcoin crazy and we want to be a part of it. Our winner Emma Barnett is going to be supplied with a […]
