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Digital insights, advice and ramblings from our team of experts.

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SEO Trends of 2014


SEO Trends of 2014 I have been reviewing So many Sites and recently built websites, built by us here at Matrix Internet and have become aware that so many of you are wondering why your older website’s ranking higher than your new website.  You are welcome to see what we have done with our Previous […]

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Online Buying restrictions – A sign of things to come ?


Online Buying restrictions – A sign of things to come ? It has been reported that the Argentine government are introducing new online buying restrictions to restrict their citizens from buying online internationally. Online shoppers in Argentina buying goods from abroad will now have to collect their goods from a customs office, sign a declaration and […]

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Are your social media channels working for you?


Social Media?  Some companies are really going to town on their social media (a few come to mind: Funky Christmas Jumpers, Jameson, Aviva Stadium). At the same time, so many companies I speak to are are struggling achieve the results they are looking using social media. Social media is best viewed as just one area […]

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Are you thinking of advertising on Twitter?


Are you thinking of advertising on Twitter? Twitter have announced that they will open their advertising service to Small and Medium Enterprises (SMEs) in Ireland, the UK and Canada. You heard right! Self-Service Twitter Ads Are Now Available! So what does this mean to me? Twitter gave U.S. businesses early access to the self-serve program earlier […]

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What is Google Hummingbird


Very recently Google announced ‘Hummingbird’, a new algorithm rather than just an update or a refresh. Google themselves said 2001, was the last time the algorithm was so dramatically rewritten. Hummingbird, so called because it is “precise and fast” is likely to affect around 90% of all searches. Whilst Google don’t provide the full details […]

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Planning your Social Media Campaign


Social Media Campaign Planning There’s no one size fits all approach to a social media marketing plan.  It all boils down to a number of factors. You Goals – You may wish to drive traffic to your web site, Improve SEO, Brand Awareness, Conversions. Your Audience – Where are your target audiences? Your Resources – […]

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Why SEO marketing is Necessary


Why SEO Marketing is Necessary In order to have an effective digital marketing strategy you need to generate engagement through social media.  One of best ways to do that is through the creation of a unique experience for your website visitors.  It’s important to remember the basics first, namely SEO when building a website or […]

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Mobile Optimisation is Important to your customers


What is Mobile Optimisation? Mobile optimisation means converting your current desktop website in to a format that can be read on any mobile device.  The reason behind this is to eliminate the need for zooming and it gives ease of access to the information.  By optimising you’re website for mobile you’re making it easy to […]

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Build your brand in 3 steps using Twitter


Twitter requires short easy messages with no more than 140 characters. This makes it a fast paced environment and an ideal way to engage with your clients through short messaging. You can use this to your advantage and connect with your target market in simple, yet effective ways. Twitter allows you to change the page […]

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Let your business benefit from free WiFi


In todays competitive market every business has to have a value added service and offering WiFi to your customer is no different.  If you’re not doing it you can be sure your competitors are.  How often have you gone to an establishment and saw that there was no WiFi on offer and moved on?   What […]

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