Skills4Retail shows what employers want from training in 2025

All over Europe, shifting customer expectations, quickly evolving operations, and sustainability targets are raising the bar for skills. Teams need sharper digital capability, more sustainable ways of working, and the resilience to keep up with change.

Skills4Retail’s Reactive Training Programme answers that demand. Reactive Training delivers short, practical learning built for real jobs and busy schedules. This involves numerous approaches, including:

  • Using digital tools to streamline operations and sales
  • Embedding greener practices across stores and supply chains
  • Improving experience in competitive markets
  • Strengthening communication and problem-solving boost change

Uptake is more than 600 learners to date, spanning frontline staff looking to progress, jobseekers preparing to enter the sector, and employers strengthening teams. Feedback keeps pointing to accessible, relevant learning with immediate impact on day-to-day work. As a consortium partner, Matrix is proud to support the programme and help effective practice travel across partners, countries, and contexts.

Retail isn’t just about sales

This matters because retail is no longer defined by transactions alone. Success now depends on experiences that feel seamless across channels, sustainable operations, and teams that can adopt new tools without missing a beat. That shift demands ongoing learning. Skills4Retail helps close the gap between traditional retail know-how and the skills profile the market now expects.

Matrix’s role is to support high-impact European initiatives like this and to help good ideas travel — across partners, countries, and contexts. Skills4Retail’s early results show what’s possible when industry, education, and policy work together with a clear brief: stronger people, stronger businesses, and a stronger sector.

If you or your team want to build future-ready retail skills, explore the programme and register:  

If your organisation wants to back the wider mission — from skills strategy to training rollout and placements — add your name to the Skills4Retail pledge:

Matrix is a proud partner in Skills4Retail, working alongside our European colleagues to amplify impact across the sector.

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