Recently, Google launched a new ranking signal – HTTPS! This boost is to encourage webmasters to migrate their sites from HTTP to HTTPS. Is it beneficial to you or does it matter? What about websites that don’t sell anything or that don’t gather sensitive data?
While we’re on the subject of security, ironically this move comes from Google just weeks before celebrity iCloud accounts are hacked and their content spread across the internet and print media worldwide! So maybe security for webmasters IS the way forward…more from the Webmasters Central Blog here.
In terms of Webmasters Tools, there’s more information on the change here. The HTTPS ranking signal is a standalone minor signal that is independent from any other ranking signal or algorithms (Panda etc).
You can do a test on your SSL server here.
For more information on SEO and ranking signals, get in touch with us at Matrix Internet.
By Iñaki Castellet Hernández
By Conor McCaffrey