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instagram

The Happy Pear

The Success of The Happy Pear: A Case Study


The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use their Social Media presence to be become so successful? They have a worldwide audience and fans who […]

Social Media Presence for Sales

How To Optimise Your Social Media Presence for Sales


Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their toes. It’s difficult to figure out what can help your business transform followers into sales. If you have noticed a lack of growth, or a […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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