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digital marketing

LinkedIn Face Images

How To Write LinkedIn Posts That 86% of Connections Will Click


Back in 2014, LinkedIn announced that the professional networking platform would open up their publishing platform, Pulse to the public. Pulse is LinkedIn’s version of a personalised news feed. It allows users to see the biggest headlines and read top industry news of the day. In 2017, the standalone Pulse app was retired. LinkedIn Pulse […]

Social Media Presence for Sales

How To Optimise Your Social Media Presence for Sales


Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their toes. It’s difficult to figure out what can help your business transform followers into sales. If you have noticed a lack of growth, or a […]

Online Trolls

Trolls, Bad Reviews, and Online Ugliness


The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens to some people when they get online. Some people lose all inhibition and behave like obnoxious trolls on holidays. Others do that every time they get online. So as a marketer presenting […]

The Happy Pear

The Success of The Happy Pear: A Case Study


The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use their Social Media presence to be become so successful? They have a worldwide audience and fans who […]

Friday the 13 | Marketing Matrix Internet

3 Marketing Tips we Learned from the Friday the 13th Franchise


It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to some estimates, over $800 million is lost by businesses on this day. Since Friday the 13th has such a huge impact on businesses, we decided to […]

Irish Identity in Marketing

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week


The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorporating Irishness into your brand image isn’t just for the sellers of Aran knits and Claddagh rings. Ireland has a brilliant image globally. Almost 35 […]

web navigation

3 Tips for Better Website Navigation


It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site to look good, but the primary thing is that people can navigate it easily.  If you are selling something, your visitors need to know exactly what it is and how […]

About us text | Matrix Internet

Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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