Tag Archives:

digital marketing

hands-woman-laptop-notebook

Social Media vs. Email Marketing: When to Use Each


Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

pexels-photo-331684

Back Up Basics


You probably know you should back up your computer regularly, but it is a bit like eating fruit and veg five times a day.  You get busy.  It’s easy to forget.  And then you think you’ll catch up soon.  The problem is that disaster could strike when you have failed to back up your computer […]

dark-social-1

Don’t Be Afraid of the Dark Social


Dark social sounds ominous.  It sounds like the title of a spy thriller or the theme for a school disco.  It would make a great name for an emo band.  But it is really something that you probably do every day.  Have you ever read an article online, decided one person you know would love […]

hubspots_front_lobby

Why We Love HubSpot – and Think You Will Too


Matrix Internet is a fully accredited and certified HubSpot partner, and you should know why.  We’ve seen it make digital marketing campaigns more effective.  We’ve seen it allow people to automate some of the process while improving their results.  It’s not magic.  You don’t just hand everything over and lounge on a tropical island while […]

pexels-photo-218717

What Do Search Engines Want?


The difficulty with search engines is that they are like a dysfunctional partner.  Search engines absolutely will not tell you clearly what precisely they want.  They hint.  They reward you when you get it right.  But they are capricious.  They change their minds, ahem algorithms, without notice.  They never tell you they’ve changed them and […]

blog-01

Keeping Your Blog Ethical and Transparent


Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics.  They are concerned about bloggers who review products without disclosing that they are paid or otherwise compensated for doing so.  Under the proposed guidelines, such posts must be clearly labelled as marketing content.  This is not a big change for most bloggers because they already […]

cyber monday

Preparing Your Cyber Monday Strategy


Arguably the busiest shopping day of the year will occur on this week (Nov 25th), as retail owners all over the country brace themselves for Black Friday. This is a day that retail workers dread and shop owners love as shoppers descend on their stores in their droves looking  pre-Xmas bargains. However, for those that […]

work-from-home-1

What Does It Take to Work from Home Besides High-Speed Broadband?


Once upon a time, working from home was normal.  Farmers often work from home, after all.  Shopkeepers, bakers, doctors and publicans often lived above their premises.  Craftsmen didn’t rent out studios in town; they made things at home.  The technological innovation of the industrial revolution sent people out to work in big factories.  Could today’s […]

Blogging

What’s the Point of Your Business Blog?


At Matrix, we encourage our clients to blog.  But for your business blog to do your company any good, you need to understand why you are doing it.  Your blog is not just to keep pace with the competitors who have blogs.  It has the potential to work like a multi-function tool, and to achieve […]

Ill

Top 5 Illustrator tools


  This follow up, to our “Graphic Design Software: The Big Three” blog, will dive into more detail in each of the three major Adobe Suite. This week we wanted to give you a brief insight of five of the most widely but indispensable tools used when starting off with Illustrator. Illustrator, for those who […]

Going strong
since 2000
helping our clients to
flourish