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digital marketing

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3 Tips for Better Website Navigation


It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site to look good, but the primary thing is that people can navigate it easily.  If you are selling something, your visitors need to know exactly what it is and how […]

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Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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How to Use Facebook Groups for Business


Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. But Facebook provides another option for marketing – a seriously under-used option. Facebook groups […]

LinkedIn for Business

Using LinkedIn to Promote B2B Brands


If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

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Don’t Let Your Website Look Derelict


We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

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What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

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Social Media vs. Email Marketing: When to Use Each


Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

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Back Up Basics


You probably know you should back up your computer regularly, but it is a bit like eating fruit and veg five times a day.  You get busy.  It’s easy to forget.  And then you think you’ll catch up soon.  The problem is that disaster could strike when you have failed to back up your computer […]

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