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How To Write LinkedIn Posts That 86% of Connections Will Click


Back in 2014, LinkedIn announced that the professional networking platform would open up their publishing platform, Pulse to the public. Pulse is LinkedIn’s version of a personalised news feed. It allows users to see the biggest headlines and read top industry news of the day. In 2017, the standalone Pulse app was retired. LinkedIn Pulse […]

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How to Use Case Studies in Your Online Marketing


Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence from an outside source that your product or service solved someone’s problem. A case study is a form of word of mouth. It builds your credibility. Case studies are more […]

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Don’t Let Your Website Look Derelict


We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

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