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7 Web Design Best Practices


A website is your primary interface with your customers in the online world. Using these best practices will help you better evaluate the returns on your investment. So let’s get started… And this is just an overview! There are many layers & details to each of these steps. Each of these is crucial. Don’t skip […]

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Google Street View Turns 10


For a solid decade now, Google Street View has been helping us get where we’re going.  It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties.  And it’s helped your customers arrive at your bricks and mortar location.  The developed world has gotten rather dependent on Google Street View since it […]

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Social Media vs. Email Marketing: When to Use Each


Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

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Back Up Basics


You probably know you should back up your computer regularly, but it is a bit like eating fruit and veg five times a day.  You get busy.  It’s easy to forget.  And then you think you’ll catch up soon.  The problem is that disaster could strike when you have failed to back up your computer […]

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Don’t Be Afraid of the Dark Social


Dark social sounds ominous.  It sounds like the title of a spy thriller or the theme for a school disco.  It would make a great name for an emo band.  But it is really something that you probably do every day.  Have you ever read an article online, decided one person you know would love […]

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Why We Love HubSpot – and Think You Will Too


Matrix Internet is a fully accredited and certified HubSpot partner, and you should know why.  We’ve seen it make digital marketing campaigns more effective.  We’ve seen it allow people to automate some of the process while improving their results.  It’s not magic.  You don’t just hand everything over and lounge on a tropical island while […]

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What Do Search Engines Want?


The difficulty with search engines is that they are like a dysfunctional partner.  Search engines absolutely will not tell you clearly what precisely they want.  They hint.  They reward you when you get it right.  But they are capricious.  They change their minds, ahem algorithms, without notice.  They never tell you they’ve changed them and […]

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Keeping Your Blog Ethical and Transparent


Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics.  They are concerned about bloggers who review products without disclosing that they are paid or otherwise compensated for doing so.  Under the proposed guidelines, such posts must be clearly labelled as marketing content.  This is not a big change for most bloggers because they already […]

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How to Engage Visitors with Video on Your Website


We’re seeing more and more video on websites, and it is getting easier and easier to create good quality videos for very little money.  So how can you use video on your website to engage your visitors?  Like everything, the trick is to think strategically.  Don’t make a video simply for the sake of keeping […]

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Argh! Dell Warns Against Pirates


Just when you thought the last of the pirates had shaken you down for treats, Dell has issued a reminder that the real creeps never stop trick or treating.  Any day of the year, you could get an email with a link or attachment that looks like quite a treat – but isn’t.  Of course […]

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