The Client:



WoofAdvisor is a growing global social platform for pet lovers. It is an online community and a pet-friendly business directory in one. It brings together pet owners in a friendly, fun environment – giving them a forum to discuss concerns, share experiences or get expert advice. WoofAdvisor also contains a pet friendly Route Planning feature which helps pet owners to find pet friendly services in any location ( including home ).


Our UX team undertook an extensive research exercise to deliver a user friendly, feature rich experience. A comprehensive persona exercise explored a wide range of different age groups and social environments to make sure that WoofAdvisor would satisfy the needs of any pet owner in this modern age of technology.

The challenge was to create an online environment, which would conveniently provide services of:

  • social platform
  • blog
  • discussion forum
  • listing database
  • trip planner

…and present them in a coherent and well integrated ergonomic package.


Our team of developers stood up to the task, by constantly challenging the concept and keeping the specifications flexible / open to suggestions. For any developer, flexible instructions are harder to work with, however the ambition of the site called for an agile, proactive flexible approach. The prospect of a constantly improving system, provides members of WoofAdvisor with a “best in class” pet friendly platform.

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The Client: WoofAdvisor
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We had a great experience working with Matrix Internet. They designed a fabulous exciting and vibrant webpage for our construction company. Inaki was the main connection we dealt with in the company and I couldn't speak more highly of him. He is so thorough in all the work he completed and kept us updated every step of the way. He managed to get our project completed in such a short space of time and was so patient waiting for us to provide him with the information he needed. The company is so professional in every piece of work they carry out. They try their best to accommodate you in whatever you want done and their after service is fantastic - they are always just at the other end of the phone or email. It is only with pleasure that I would recommend people to use their service. Thanks Matrix.

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