The Client:



WoofAdvisor is a growing global social platform for pet lovers. It is an online community and a pet-friendly business directory in one. It brings together pet owners in a friendly, fun environment – giving them a forum to discuss concerns, share experiences or get expert advice. WoofAdvisor also contains a pet friendly Route Planning feature which helps pet owners to find pet friendly services in any location ( including home ).


Our UX team undertook an extensive research exercise to deliver a user friendly, feature rich experience. A comprehensive persona exercise explored a wide range of different age groups and social environments to make sure that WoofAdvisor would satisfy the needs of any pet owner in this modern age of technology.

The challenge was to create an online environment, which would conveniently provide services of:

  • social platform
  • blog
  • discussion forum
  • listing database
  • trip planner

…and present them in a coherent and well integrated ergonomic package.


Our team of developers stood up to the task, by constantly challenging the concept and keeping the specifications flexible / open to suggestions. For any developer, flexible instructions are harder to work with, however the ambition of the site called for an agile, proactive flexible approach. The prospect of a constantly improving system, provides members of WoofAdvisor with a “best in class” pet friendly platform.

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The Client: WoofAdvisor
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We have been working with Matrix Internet now for many months and we find that they are a great company to work with, Gillian, Robbie and all the Team are always there to help us. We got our new website built with Matrix and Inaki was a pleasure to work with on this project. Overall, we are so please we chose Matrix well done guys!

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