The Client:

U Store It

The Brief

U Store It is Irelands largest self storage company, established in 2001 and with 6 branches across the country. They offer personal and commercial storage at their 6 purpose built self storage centres.

The challenge for U Store It was to create a website which would visually tell their story, explain their model and promote their strengths. Self Storage as a concept is well established abroad, but relatively new to Ireland. Although this is a young industry in Ireland, the competition is fierce and U Store It needed a website that would give people easy enquiry options and calls to action.

www.ustoreit.ie

The Solution

Our UX team began the planning phase by researching the industry, forming opinions about customer behaviour and by getting to know the DNA of U Store It.

During the UX planning phase our designers charted the likely customer journeys via the various channels and mediums that U Store It are active on. The customer base is wide and new leads come from a variety of sources including traditional and non-traditional media.

The website we have created for U Store It has a very direct, minimal style with bold messaging and visual icons to convey the main strengths of their offering. Stats and numbers are used throughout to make simple compelling points which don’t demand much concentration from the reader.

Calls to action are paramount on this website, with prominent areas for contact points and quick enquiries, designed to allow the user to make an enquiry at any point of their website visit.

Key Features

  • 1. Custom graphic design – direct, minimal style
  • 2. Full CRM integration with quote engine
  • 3. Visually rich content, minimal text
  • 4. Quick enquiry points
  • 5. Prominent calls to action designed to convert
  • 6. Fully responsive website
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The Client: U Store It
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
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