The Client:

Learnware

The Brief

Learnware are a leading global provider of online training solutions and software. They provide best in class software and modern training techniques. With an intangible product, the challenge for the website would be to effectively explain how the software works and why it is so effective. Our designers set about creating a visual concept which would be compelling and accessible to viewers.

www.learnware.com

The Solution

A full UX planning process was initiated and is fully detailed on this page. ( link to UX project ).

When the UX planning phase was finished, our graphic designers had a clear vision of the main buyer personas and the likely customer journeys. This gave them the insights required to create a visual spectacle that would immediately engage potential customers to explore the website. Our designers created several visual graphics which tell a compelling story about Learnware’s software. This is done via infographics, animated page elements and bespoke graphics. An interactive pricing calculator allows viewers to obtain immediate cost guidance.

Key Features

  • 1. Custom graphic redesign
  • 2. Visually rich navigation menu
  • 3. Fully responsive website
  • 4. Interactive pricing calculator
  • 5. Video integration
  • 6. Prominent calls to action designed to convert
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The Client: Learnware
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Unlike other web development companies I've dealt with before, Matrix always respond quickly and positively to any feature or design changes we need done to the site. Being able to have things implemented in a timely manner allows us to develop ideas and marketing plans and have them in place at the right times. Also, being able to work with them on digital marketing ideas and processes takes a lot of pressure off us to work out the mine field that online marketing can be.

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Leigh Maher
3 weeks ago
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