The Client:

Learnware

The Brief

Learnware are a leading global provider of online training solutions and software. They provide best in class software and modern training techniques. With an intangible product, the challenge for the website would be to effectively explain how the software works and why it is so effective. Our designers set about creating a visual concept which would be compelling and accessible to viewers.

www.learnware.com

The Solution

A full UX planning process was initiated and is fully detailed on this page. ( link to UX project ).

When the UX planning phase was finished, our graphic designers had a clear vision of the main buyer personas and the likely customer journeys. This gave them the insights required to create a visual spectacle that would immediately engage potential customers to explore the website. Our designers created several visual graphics which tell a compelling story about Learnware’s software. This is done via infographics, animated page elements and bespoke graphics. An interactive pricing calculator allows viewers to obtain immediate cost guidance.

Key Features

  • 1. Custom graphic redesign
  • 2. Visually rich navigation menu
  • 3. Fully responsive website
  • 4. Interactive pricing calculator
  • 5. Video integration
  • 6. Prominent calls to action designed to convert
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The Client: Learnware
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
3 weeks ago
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