Learnware are a leading global provider of online training solutions and software. They provide best in class software and modern training techniques. Online training software is a defined ( intangible ) product, requiring careful online presentation to convince potential customers to convert. Learnware had a defined set of marketing objectives and immediately engaged with Matrix’s UX team to create a website that would be designed to convert viewers to customers at a high rate. A careful UX planning process would be required to make Learnware’s website stand out from the competition.
Our UX team hosted several workshops with Learnware to discover / observer the key behaviors of the target audience. Detailed psychological profiling resulted in accurate / defined buyer personas, which would provide valuable insights into the typical customer journey. This exercise also provided clues for the likely on-site factors that would help / hinder the conversion rate of the website.
A detailed benchmarking process was carried out and provided some valuable insights into best practices globally. Matrix Internet’s UX team also carefully explored the key values of Learnware in order to identify potential USPs to be promoted on the website.
Key wireframes created from this process :
- 1. UX Audit / Benchmark / Personas
- 2. Homepage layout
- 3. CTA / Calls to Action / main sign up points
- 4. Pricing calculator
- 5. Visual navigation
with Matrix Internet's
what people say
WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor
3 weeks ago
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