The Client:



GoCar is an innovative Car Sharing company in Ireland since it’s inception in 2008. GoCar operate and are highly visible in Cork and Dublin. Matrix Internet won the contract to design and build the GoCar website in 2015.

GoCar have always realised that UX is central to the success of their business model, click here for more details about how Matrix Internet’s UX team approached this project. For new converts to the Car Sharing revolution, the website will often be the starting point. The challenge here was to create a website for GoCar which would rival the best Car Sharing websites globally.


Matrix Internet’s UX department carried out a detailed analysis of the competitive environment and the Car Sharing industry. Deep consultation with GoCar’s team resulted in a clear picture of the target markets. A wireframing process began with the aim of organising a logical graphic design for the new homepage.

The result is a homepage which embodies the main values of GoCar and it’s service via:

  • powerful images
  • carefully placed messages
  • video content
  • strategic calls to action
  • pricing information
  • testimonials


  • 1. Fresh, clean appearance
  • 2. Mobile first design
  • 3. Google Maps integration
  • 4. Integration with 3rd party software
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The Client: GoCar
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what people say

WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

Gerry Molloy
3 weeks ago
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