GoCar is an innovative Car Sharing company in Ireland since it’s inception in 2008. GoCar operate and are highly visible in Cork and Dublin. Matrix Internet won the contract to design and build the GoCar website in 2015.
GoCar have always realised that UX is central to the success of their business model, click here for more details about how Matrix Internet’s UX team approached this project. For new converts to the Car Sharing revolution, the GoCar.ie website will often be the starting point. The challenge here was to create a website for GoCar which would rival the best Car Sharing websites globally.
Matrix Internet’s UX department carried out a detailed analysis of the competitive environment and the Car Sharing industry. Deep consultation with GoCar’s team resulted in a clear picture of the target markets. A wireframing process began with the aim of organising a logical graphic design for the new homepage.
The result is a homepage which embodies the main values of GoCar and it’s service via:
- powerful images
- carefully placed messages
- video content
- strategic calls to action
- pricing information
- 1. Fresh, clean appearance
- 2. Mobile first design
- 3. Google Maps integration
- 4. Integration with 3rd party software
with Matrix Internet's
what people say
Unlike other web development companies I've dealt with before, Matrix always respond quickly and positively to any feature or design changes we need done to the site. Being able to have things implemented in a timely manner allows us to develop ideas and marketing plans and have them in place at the right times. Also, being able to work with them on digital marketing ideas and processes takes a lot of pressure off us to work out the mine field that online marketing can be.
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