The Client:


The Brief

Fireseal started discussions with Matrix in mid-2013 in relation to commencing a new website and online marketing campaign focused around search marketing, i.e. Google AdWords and SEO. As always, we started by discussing the goals for the online marketing campaign, as well as agreeing on the highest priority keywords for which Fireseal would like to be found on page 1 of Google.

The Solution

The results were remarkably quick and impressive, since the launch of their new website quick wins were achieved in terms of page 1 No 1. rankings on Google for the Fireseal website, as well as multiple leads and inquiries flowing via the AdWords campaign – all of which was happily backed up by positive feedback from Fireseal.

As regards the results themselves, the Google AdWords campaign achieved multiple conversions and click-through rates in the region of 13% (extremely strong). The SEO campaign delivered not only page 1 positions for relevant Fireseal terms, but in some cases more than one page 1 position for the same keyword search term. These rapid gains of course also resulted in increased website traffic and overall visitor numbers for the Fireseal website, helping to generate leads and inquiries for the company.

Key Features

  • New website
  • Page 1 no. 1 in Google
  • Successful Google Adwords campaign
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The Client: Fireseal
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

Gerry Molloy
3 weeks ago
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