The Client:


The Brief

Fireseal started discussions with Matrix in mid-2013 in relation to commencing a new website and online marketing campaign focused around search marketing, i.e. Google AdWords and SEO. As always, we started by discussing the goals for the online marketing campaign, as well as agreeing on the highest priority keywords for which Fireseal would like to be found on page 1 of Google.

The Solution

The results were remarkably quick and impressive, since the launch of their new website quick wins were achieved in terms of page 1 No 1. rankings on Google for the Fireseal website, as well as multiple leads and inquiries flowing via the AdWords campaign – all of which was happily backed up by positive feedback from Fireseal.

As regards the results themselves, the Google AdWords campaign achieved multiple conversions and click-through rates in the region of 13% (extremely strong). The SEO campaign delivered not only page 1 positions for relevant Fireseal terms, but in some cases more than one page 1 position for the same keyword search term. These rapid gains of course also resulted in increased website traffic and overall visitor numbers for the Fireseal website, helping to generate leads and inquiries for the company.

Key Features

  • New website
  • Page 1 no. 1 in Google
  • Successful Google Adwords campaign
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The Client: Fireseal
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Working with Matrix was a fantastic experience. They are a great team that carefully listened to our brief and offered thoughtful insights. Throughout the development they responded rapidly to all communication and paid attention to detail.

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