Buska a functional website, but to really thrive they needed more. They needed a fully responsive site that worked hard to convert visitors. Their site didn’t need a lot of content, but the goal was also to automate things so they didn’t have to put much time into keeping their site up to the minute.
This no-nonsense company needed a no-nonsense website. Buska rents out moving boxes in the greater Dublin area. Their service is a pretty clever way to make moving house easier and more environmentally friendly. Anyone who has ever moved house using cardboard boxes scrounged from shops can see the wisdom of renting sturdy plastic boxes. It’s not a hard sell! Their site needs to give people the information they need about the service and also prompt them to convert now rather than delaying. Moving house is extremely stressful, so it’s natural to put things on the long finger. Buska needed help to help people get past that.
Matrix created a new site with the muscle to move those moving boxes. It features an animated video that explains the service in less than two minutes while also displaying empathy with the visitor who is facing the stress of moving. We included a link to contact their help desk that goes with the visitor from page to page but isn’t intrusive. We’ve also built in several calls to action with a helpful rather than hard sell feel.
As with all of our sites, Buska’s has UX at the core. We developed it knowing that visitors planning a move would be stressed. They’d want to find concrete, practical details quickly. And they’d need to be able to contact the company with minimal effort. That’s why we have the video front and centre and the link to the help desk discretely following them through the custom-designed site. We also included a complex, bespoke check out system for when visitors converted.
- 1. Custom Graphic Design
- 2. Complex Bespoke checkout
- 3. CMS System
- 4. Visually rich content, minimal text
- 5. Prominent calls to action designed to convert
- 6. Fully responsive site
with Matrix Internet's
what people say
We had a great experience working with Matrix Internet. They designed a fabulous exciting and vibrant webpage for our construction company. Inaki was the main connection we dealt with in the company and I couldn't speak more highly of him. He is so thorough in all the work he completed and kept us updated every step of the way. He managed to get our project completed in such a short space of time and was so patient waiting for us to provide him with the information he needed. The company is so professional in every piece of work they carry out. They try their best to accommodate you in whatever you want done and their after service is fantastic - they are always just at the other end of the phone or email. It is only with pleasure that I would recommend people to use their service. Thanks Matrix.
3 weeks ago
helping our clients to