The Client:

Action 24

The Brief

Action 24 had a website which did not reflect their progressive company and which had a low conversion rate.. Action 24 have made huge investments in technology and in structure but were poorly represented by their website. The new website had to reflect the ambitions of the Action 24 principals to be the best in the industry.

www.action24.ie

The Solution

Matrix began to create original concepts around the corporate ID of Action 24. The corporate ID is quite distinctive in terms of it ‘s purple colour and angular shapes. Our team set about using these distinctive features and building a web design around them.

In terms of usability, it was important to create logical landing points for their 2 main types of client : private and commercial and to ensure that CTA’s ( calls to action ) and contact points were prominent.

The result is a distinctive, elegant design which provides a smooth experience across all devices and is designed to convert.

Key Features

  • 1. Custom graphic redesign
  • 2. Content management system
  • 3. Search engine optimization
  • 4. Responsive design for all devices
  • 5. Creation of infographics
  • 6. Tracking of goals in Google Analytics
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The Client: Action 24
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