The Client:

Action 24

The Brief

Action 24 had a website which did not reflect their progressive company and which had a low conversion rate.. Action 24 have made huge investments in technology and in structure but were poorly represented by their website. The new website had to reflect the ambitions of the Action 24 principals to be the best in the industry.

www.action24.ie

The Solution

Matrix began to create original concepts around the corporate ID of Action 24. The corporate ID is quite distinctive in terms of it ‘s purple colour and angular shapes. Our team set about using these distinctive features and building a web design around them.

In terms of usability, it was important to create logical landing points for their 2 main types of client : private and commercial and to ensure that CTA’s ( calls to action ) and contact points were prominent.

The result is a distinctive, elegant design which provides a smooth experience across all devices and is designed to convert.

Key Features

  • 1. Custom graphic redesign
  • 2. Content management system
  • 3. Search engine optimization
  • 4. Responsive design for all devices
  • 5. Creation of infographics
  • 6. Tracking of goals in Google Analytics
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The Client: Action 24
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
3 weeks ago
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