The Client:

Action 24

The Brief

Action24 offers high-tech security solutions to homes and businesses. This company needed a new website because they had expanded their product line and rebranded. Rebranding is a huge undertaking, and it’s the right time for a new website. They needed a new look as well as a fully responsive site. Action24 is more than home security. They offer the innovative Home Touch, which features a wireless FOB and a smartphone app, as well as products to automate your home. It’s very cutting edge, and their site had to reflect that in both the look and the user experience.

The Solution

We built Action24’s new site with a bespoke design that used a direct, minimal style. It’s visually rich, and the content is simple and direct. Some of the information is a bit technical, so keeping it simple with plain language that gets to the point keeps it from being intimidating. We included quick enquiry points such as a very accessible contact form to get a quote that appears on every page. Compelling and prominent calls to action feature as well inviting visitors to request a call back.

Action24’s new site is a foundational part of their rebranding. A rebranding is a big undertaking, and creating a fresh, new website is a critical part of it. Your website reflects your brand’s identity, not just your new colours. Action24 is an innovative, forward-thinking company that focuses on delivering easy-to-use home and business security solutions. So we made their website easy to use too.

Key Features

  • 1. Custom graphic redesign
  • 2. Content management system
  • 3. Search engine optimization
  • 4. Responsive design for all devices
  • 5. Creation of infographics
  • 6. Tracking of goals in Google Analytics
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The Client: Action 24
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what people say

Unlike other web development companies I've dealt with before, Matrix always respond quickly and positively to any feature or design changes we need done to the site. Being able to have things implemented in a timely manner allows us to develop ideas and marketing plans and have them in place at the right times. Also, being able to work with them on digital marketing ideas and processes takes a lot of pressure off us to work out the mine field that online marketing can be.

Leigh Maher
3 weeks ago
Going strong
since 2000
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