The Client:

Action 24

The Brief

Action24 offers high-tech security solutions to homes and businesses. This company needed a new website because they had expanded their product line and rebranded. Rebranding is a huge undertaking, and it’s the right time for a new website. They needed a new look as well as a fully responsive site. Action24 is more than home security. They offer the innovative Home Touch, which features a wireless FOB and a smartphone app, as well as products to automate your home. It’s very cutting edge, and their site had to reflect that in both the look and the user experience.

www.action24.ie

The Solution

We built Action24’s new site with a bespoke design that used a direct, minimal style. It’s visually rich, and the content is simple and direct. Some of the information is a bit technical, so keeping it simple with plain language that gets to the point keeps it from being intimidating. We included quick enquiry points such as a very accessible contact form to get a quote that appears on every page. Compelling and prominent calls to action feature as well inviting visitors to request a call back.

Action24’s new site is a foundational part of their rebranding. A rebranding is a big undertaking, and creating a fresh, new website is a critical part of it. Your website reflects your brand’s identity, not just your new colours. Action24 is an innovative, forward-thinking company that focuses on delivering easy-to-use home and business security solutions. So we made their website easy to use too.

Key Features

  • 1. Custom graphic redesign
  • 2. Content management system
  • 3. Search engine optimization
  • 4. Responsive design for all devices
  • 5. Creation of infographics
  • 6. Tracking of goals in Google Analytics
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The Client: Action 24
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
3 weeks ago
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