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Tag: LinkedIn

Picking the right digital channels: why good strategy starts with your audience

For businesses looking to grow in Ireland or enter new European markets, there has never been a greater choice of digital channels. LinkedIn, Meta, Google Search, email, content marketing, industry platforms and emerging AI-driven search all offer opportunities to reach new audiences. But having more options does not necessarily make the decision easier. One of […]

We’re all still at it. The lasting grip of weird business language

We’re all at it. Every day, millions of us walk into our offices, open LinkedIn or join a Teams call and start speaking a language we’d never use anywhere else. Nobody tells their partner they need to “circle back” on whether there’s milk in the fridge. You don’t ask your friend to “optimise the logistics” […]