Together with our consortium partners, we are reshaping the European digital landscape with a new online masters programme that merges academia and industry.
As a future-facing digital agency, Matrix Internet is proud to be a partner in a new European online masters programme, Digital4Business.
Launched in March 2023, Digital4Business is a €19.92 million EU-funded project awarded under the DIGITAL Europe programme. It will accelerate digital transformation in Europe, helping businesses grow through innovation and the practical application of advanced digital skills.
The Digital4Business Consortium includes 15 partners from seven EU countries — uniting some of Europe’s most prestigious higher education institutes, research centres, training providers and industry partners.
Our consortium of business leaders and academic experts have developed a comprehensive online masters programme that will bridge the growing skills gap in the European jobs market. Our graduates will lead the next generation of digital decision-makers, enhancing the European workforce with in-demand practical digital skills, backed by a rigorous academic grounding. Modules include AI, cybersecurity, data analytics, digital transformation and cloud computing.
The fully accredited and industry-certified masters will be chiefly taught online, with optional seminars, guest lectures and optional in-person networking events. The practical nature of the programme will be enhanced through dedicated work experience opportunities and mobility programmes with some of Europe’s most high-profile organisations. It’s the future of business training.
Matrix Internet has the principal communications, branding and digital marketing role in the project — building the profile of Digital4Business, from campaign launch to programme rollout and beyond.
Matrix is responsible for ‘Dissemination and European Impact’, which involves all branding and delivering the entire communications strategy. We are also creating and managing all digital marketing channels, tools and websites. We will help recruit students from all over Europe through innovative campaigns that target industry and academia, and help facilitate a new digital skills and jobs platform and other complementary online learning resources.
And as a practical masters programme, Digital4Business is all about results. Matrix will be monitoring all engagement and providing detailed reports, success stories and case studies.