In today’s saturated digital world, customers are wary of big claims and vague promises. What they want is proof. What they need is clarity.
That’s why two of the most powerful (yet underused) content formats in web development and digital marketing are:
✅ How-to guides✅ Real-world case studies
At Matrix Internet, a full-service digital agency based in Ireland and Belgium, we help companies grow online and internationally. But we know that telling people we’re good at this isn’t enough. That’s why we’re doubling down on practical, educational, and results-focused content — and why you should too.
Let’s explore why these two formats matter, what makes them effective, and how we’re using them to deliver more value to clients and audiences alike.
How-to guides are practical tutorials or walkthroughs that teach your audience something useful. In digital agency terms, they might include:
“How to improve your website’s SEO without harming UX”
“How to launch a multilingual eCommerce store”
“How to optimize site speed using Astro or edge architecture”
“How to combine GA4 data with customer journey mapping”
These aren’t just for devs — they’re helpful for:
Marketers who want better visibility
Exporters who want scalable platforms
Founders and CTOs seeking performance improvements
Builds authority: You’re not just selling services — you’re showing your expertise.
Drives organic traffic: Long-tail, intent-rich queries (e.g., “how to structure schema for Irish export website”) attract the right people.
Educates prospects: Before they buy, they want to understand what they need.
Strengthens sales: Armed with knowledge, clients engage more meaningfully.
A case study is a breakdown of a real project: the challenge, the strategy, the work, and — most importantly — the results.
At Matrix, we’ve helped clients:
Migrate and redesign legacy platforms with Core Web Vitals improvements
Launch multi-market websites that drove 100%+ increases in international leads
Use our Export Spark programme to validate digital entry into new EU markets
Combine SEO, paid search, and UX to double conversions within 6 months
We’re beginning to unpack these successes into clear, transparent stories — not just to promote what we’ve done, but to help others learn from the process.
Build trust fast: Clients want proof. Metrics and outcomes speak louder than headlines.
Show your approach: How you solve problems is what sets you apart.
Serve multiple audiences: Great for marketing teams and technical stakeholders.
Improve your own process: Reflecting on success makes future projects better.
Agencies like Starter Story, KeyCDN, and Smashing Magazine consistently rank because they publish deep, helpful, and shareable how-to content and case studies.
What they understand — and what we’re embracing at Matrix — is that:
Tutorials bring in organic, top-of-funnel traffic
Case studies convert warm leads into loyal clients
Both establish your expertise and credibility
They create long-lasting SEO value when optimized well
Our clients don’t just operate locally — they scale across borders. That adds complexity.
Case studies and tutorials that show how we:
Build multilingual and multi-currency platforms
Navigate compliance across different markets
Support international SEO with structured data and hreflang
Launch targeted campaigns in multiple EU countries
…are incredibly useful to both existing exporters and those exploring global expansion.
As an exporting company ourselves, we don’t just build — we’ve walked the walk. We know the pain points and opportunities of internationalisation, and our content is shaped by real-world experience.
We’re actively working on a content roadmap that includes:
How-to guides across web dev, design, UX, SEO, and CRO
Dev walkthroughs on emerging frameworks like Astro, Fresh, and Next.js
Marketing-tech integrations (e.g., GA4, HubSpot, Shopify)
Case studies on web rebuilds, SEO wins, and international launches
Whether you’re a developer, marketer, business leader, or exporter — we’re here to make your next digital move smarter, faster, and backed by insight.
If you’re ready to: ✅ Launch a better-performing, user-focused website✅ Improve your visibility in search and social✅ Expand into new markets through digital strategy
…then we’d love to work with you — and maybe even feature your results in a future case study.
📩 Let’s talk about your next digital project — and how we can make it worth sharing.
By Irene Hislop
By Aoife O'Driscoll
By Conor McCaffrey