Volunteer Ireland

Project overview

Before embarking on design and development, we opened up a dialogue during a collaborative discovery workshop with key Volunteer Ireland stakeholders. The main goal was a site that simplified and crystallised Volunteer Ireland’s messaging, while optimising the UX approach to processes such as enlisting as a volunteer, raising funds, taking part in training and providing a hub for support and resources.

We used Volunteer Ireland’s branding colour palette for the visual direction of the site, with modular sections, bold headlines and prominent calls to action such as volunteering, signing up for the newsletter and checking the events calendar. And because the organisation is a central hub for 29 centres, it was essential for the events to take centre stage — to provide a showcase and booking system for all events, integrated with the booking platform Eventbrite.

Key features

And as an organisation that’s all about grassroots empowerment, our technical team provided training to Volunteer Ireland to take control over their content — they can now use the new bespoke templates to create and edit pages after our hands-on training session, along with a comprehensive user manual. We’re proud to have been part of an organisation that plays such an integral role in communities around Ireland.

• Custom graphic design with custom icons and brand consistency;
• Prominent photos of real volunteers and events;
• Integration with Eventbrite to create a useful hub for booking and showcasing all events;
• Prominent calls to action, with subtle animations and engaging stat boxes;
• Page templates, hands-on training and comprehensive user manual provided, so Volunteer Ireland can update the site with confidence.

Goals

Volunteer Ireland needed a single digital destination that could serve 29 volunteer centres, raise awareness, and support growth across the network. The goals were clear:

• Create a new engaging hub for raising awareness and funds
• Consolidate event booking with important information on Volunteer Ireland members
• Increase the number of volunteers and fundraising opportunities