IE Domain
Rebuilding the IE Domain Registry website
In simple terms, the IE Domain Registry is the foundation for businesses who wish to promote themselves as Irish online. ‘Dot IE’ (.ie) is the official country code for Ireland on the internet, and the IE Domain Registry has registered more than 250,000 websites with the official domain since 1991. But the registry’s remit goes beyond simple registry — it has an ongoing mission to help Irish businesses thrive online by protecting, supporting and promoting the digital presence of all .ie domain names.
IE DOMAIN
The brief
As an Irish business that has evolved over 20 years through the digital revolution, we at Matrix were proud to be commissioned to rebuild the IE Domain Registry website. We immediately focused on delivering a platform that greatly simplified the registration process with an intuitive user flow, creating a frictionless User Experience (UX) for Irish companies with any level of digital expertise.
The minimalist graphic design, with a neutral colour palette and ample white space, is coupled with an easily navigable menu system. The homepage is streamlined to User Interface (UI) perfection: a prominent search bar to discover whether a website name is available, followed by a confirmation page, and a list of accredited registrars.
Project overview
The content is minimal, but informative and reassuring. Users can have their business registered in minutes with only a few simple steps. Menus linking to relevant research papers, conferences and training programmes further highlight the prestige of the organisation.
Key Features
- Custom graphic design with a clear, minimalist aesthetic;
- Streamlined UX, from search to choosing an accredited registrar;
- Autosuggestions when exact web domain is not available;
- WordPress Content Management System (CMS), with training for key stakeholders;
- Regularly updated blog.
Goals
Ensure a seamless registration process, and provide information on the IE Domain Registrar as a public service.
- Ensure the website is easy to navigate, so users can register in the minimum number of steps;
- Present all technical details in a concise and reassuring manner;
- Inform the public about IE Domain Registry and its business initiatives.
Process
From workshop to live deployment, a sharp focus on UX at every step.
- Discovery workshops on UX, sitemap and diverse range of personas;
- Custom graphic design to retain and enhance brand image and present information logically;
- Deploy bespoke website.
Impact
Businesses are undaunted by a simple and accessible registration process.
- Better user experience;
- Easier to use the domain lookup service;
- Easy to administer backend system.
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CAREERS
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Are you driven to create experiences that people love? Do you want to be a part of a team where you can be yourself? If so, we’d love to hear from you.
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