European Environment Agency

Project overview

Matrix Internet won the contract to make a thoroughly researched recommendation on both a Customer Relationship Management (CRM) solution and Email Marketing Solution (EMS), to ensure that the EEA’s strategic objectives were delivered. We worked with key EEA teams and stakeholders to deliver focused and tailored communications and technical workshops to capture these requirements and brainstorm solutions.

Key Features

• The EEA’s existing analytics tool and EMS were audited to understand and assess the needs and identify gaps in functionality, and explore opportunities for future development or integrations.
• We presented a highly detailed Needs Assessment which documented all the findings from our in-depth research and analysis and presented a collated list of requirements.
• We created a technical specification document which included key considerations and recommendations for the implementation of a CRM and EMS for the EEA. This will be used as the basis for a future tender procedure to implement both systems within the EEA.
• Matrix brought a wide collective digital skill set to this project, allied to a deep understanding of the environmental space, to truly understand EEA’s future digital strategy.

Goals

Develop an innovative solution for transforming communication across the whole organisation.

• The EEA’s goal for the project was to consolidate many disparate communication channels by establishing a centralised system for all stakeholder communication and records in one place, while adhering to strict EUDPR compliance requirements.
• The system needed to facilitate integration with existing internal systems, to streamline internal systems and processes. It needed to be fully extensible and provide a development/testing environment for future upgrading.
• A communication tool was required across the EEA as a means to email newsletters to internal and external stakeholders, so an EMS was also required.