Design Ireland
They called on Matrix to deliver a premium experience, and we delivered a design for life.
The Design Crafts Council Ireland knew their old site had a few rough edges, and ‘nearly right’ wasn’t good enough.
DESIGN IRELAND
The brief
After an in-depth website audit, we identified potential improvements in branding, design and User Experience (UX). During a hands-on discovery workshop, DCCI agreed that their old site was overwhelming and needlessly complex. We set about designing and developing a new website with a seamless UX at heart — clear, intuitive navigation and product categories, with a perfect balance of visually enticing product photos and engaging content.
Project overview
We made sure Ireland’s makers and designers are the site’s real draw, by creating profile pages for them to share the stories behind their art. We were also inspired by their craft excellence, by calling on their chosen raw materials for our own textured visual elements and subtle, delicate animations, with generous white space to showcase each story and piece of art. We never forgot that this project was all about the finer details.
Key Features
- New graphic redesign aligns with Design Ireland’s visual aesthetic;
- Intuitive interface and presentation, with enticing visual elements and links to external sites from makers and designers;
- Fully responsive design;
- Improved content strategy — engaging artist stories combined with enhanced SEO;
- Engaging ‘Studio Experiences’ and ‘Our Stories’ hubs, so users can get an idea of the vibrant craft and design community.
Goals
Replace an outdated, unstable and confusing website with a relaunched platform built on UX and design excellence.
- Raise the digital presence of Design Ireland and its reputation as a craft and design curator;
- Align with the design aesthetic of the showcased artists and products;
- Shine a light on Ireland’s craft and design community, through engaging profiles and reports on events.
Process
In-depth consultation and discovery workshops drive an online transformation through pristine design thinking.
- Discovery workshops to address client goals of balancing aesthetics, functionality and UX;
- Custom graphic design with a well-defined balance of products, stories and experiences — the people behind Ireland’s craft and design industry;
- Worked on a greatly enhanced navigation and product categorisation;
- Rollout and testing of the new custom website.
Impact
A new platform that finally matches the aesthetic and smooth User Experience expected of a leading craft and design organisation.
- A visually striking, informative and user-friendly site that boosts Design Ireland’s online presence and raises the profile of featured makers and designers;
- A platform that combines functionality, simplicity and a sense of community;
- Greater exposure and conversions for featured companies and the industry in general.
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