Capital Credit Union
A member-first website for a modern credit union
Bold visuals, simpler loan journeys and a green hub, all reflecting community values while growing membership and engagement.
THE BRIEF
More than just a bank
From our first user experience workshop, Matrix knew CCU lived up to the claim that it’s “more than just a bank”. They needed a new site that enhanced their community values and
charity commitments, while competing with offerings from big banks and online institutions. The project was a close collaboration, and key CCU stakeholders engaged fully with the process, offering feedback on branding and the member-focused user journey.
Key features
User-centric design
User-centric design with simplified, unified messaging and accessibility for users of all ages and digital abilities
Content strategy
Updated content strategy that highlights CCU’s community-driven projects
Streamlined user journey
Streamlined user journey and navigation to suitable financial packages, with prominent Loan Calculator
Responsivity
Fully responsive site
CMS
Flexible WordPress content management system (CMS) that can be updated by CCU staff.
Project overview
Our team created a bold design and rewarding user experience that is accessible to members of all ages and online abilities. We helped Capital incorporate its history and community projects alongside its suite of financial packages and clear branding. The user-friendly Loan Calculator is a call to action to keep members fully informed of their proposed commitments, and the web chat function is a reassuring message that CCU is listening to its members.
The new site also highlights CCU’s commitment to offering sustainable options for members, with a separate ‘Green Zone’ highlighting packages such as the Green Loan and ProEnergy home loan — offering members a progressive path to home improvement, while future-proofing Capital Credit Union through a rebrand and modernised values.
A new user focused online platform
To create a new user-focused online platform that balances community messaging with attracting new members through a rewarding user experience.
- To provide a welcoming and informative portal for Capital Credit Union — modern, slick and aesthetically pleasing;
- To create a simplified user journey that directs members and prospective members to the right financial package;
- To create a new site that is accessible to users of all online abilities.
The process
A project led by seamless UX and design thinking, from workshop to development and launch.
- UX discovery workshops to finalise project goals and user journeys;
- Sitemap and design templates created and signed off by the client;
- Custom WordPress CMS platform created, with multiple sign-off stages;
- Extensive QA process and client training before full live launch.
IMPACT
A modern digital transformation for a valued community-led financial institution
- Improved engagement with members and potential customers;
- Increase in unique users, website sessions and leads since launch;
- CCU staff empowerment through Matrix training to update new WordPress CMS
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CAREERS
Come play with us
Are you driven to create experiences that people love? Do you want to be a part of a team where you can be yourself? If so, we’d love to hear from you.
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