Matrix joins GreenShift to build digital skills for greener European transport

Matrix is proud to be part of GreenShift, a new EU-co-funded initiative that puts advanced digital skills at the heart of Europe’s transition to cleaner transport and mobility.

GreenShift sits under the Digital Europe Programme and brings together leading universities, supercomputing centres, technology providers and training organisations to build a new generation of artificial intelligence (AI) and high-performance computing (HPC) experts for the transport and mobility sector.

The project was formally launched in Dublin in October 2025 at a consortium meeting hosted by the National College of Ireland (NCI). Partners gathered at NCI to agree the project roadmap, align on priorities and mark the start of a major European effort to close the digital skills gap in green mobility. For Matrix, being in the room for the launch underlined how closely GreenShift matches three things we care deeply about: impactful digital education, practical innovation in AI and the push towards a greener Europe.

GreenShift’s goals

The shift to sustainable, low-carbon mobility is not just about electric vehicles or charging points. Modern transport systems depend on complex models, simulations and data pipelines that run on powerful computing infrastructure.

Across Europe, many startups, SMEs and public authorities still lack the AI and HPC skills to simulate and optimise transport networks, design energy-efficient mobility solutions, and use real-time data to reduce congestion and emissions

GreenShift is bridging that gap by creating a pioneering, market-led master’s programme and training ecosystem focused on AI and HPC for green digital innovation in transport. In practical terms, that means:

• Equipping professionals with high-end skills in AI and HPC

• Connecting learners with supercomputing centres, research teams and industry partners

• Turning advanced computation into practical climate action in the transport sector

As Project Coordinator Professor Horacio González-Vélez, Head of the Cloud Competency Centre at NCI, puts it, GreenShift is a “skills-first initiative” that aims to make data-driven, energy-aware mobility a mainstream capability rather than a niche experiment.

The project aligns closely with the EU’s Path to the Digital Decade, which sets ambitious targets for digital skills, AI and cloud adoption, and advanced infrastructure by 2030. By focusing on human capital as well as technology, GreenShift supports both the green and digital transitions.

A European partnership for smarter, cleaner journeys

GreenShift is a genuinely pan-European collaboration. The consortium includes:

• Higher education institutions such as National College of Ireland, Università di Pisa and NOVA IMS

• National supercomputing centres like HLRS Stuttgart and CINECA

• Technology and innovation companies, training providers and skills organisations

• Networks and innovation hubs that connect startups, SMEs and public authorities

Together, these partners are designing curricula, building digital learning tools, and creating industry-recognised certifications that reflect real demand in the mobility sector. The goal to skill up individuals, but to build a shared digital capacity across higher education institutions (HEIs) and training providers, transport and mobility companies, and regional public bodies all over Europe.

That shared capacity will support work on low-carbon mobility systems, data-driven urban planning and HPC-powered simulation for sustainable transport infrastructure.

Matrix’s role in GreenShift

Matrix joins the consortium as a digital and communication partner, contributing our experience from other large European skills projects.

Within GreenShift, we will:

• Support brand, communication and storytelling, making a complex AI and HPC topic accessible and inspiring for potential learners and industry stakeholders

• Help shape the online presence and user experience for the project, so that information about the programme, partners and opportunities is clear, engaging and easy to navigate

• Work with partners to translate GreenShift’s technical ambition into human-centred narratives that speak directly to professionals who want to grow their careers while contributing to a cleaner Europe

As our CEO Jeff Sheridan notes, “We are proud to contribute to a skills platform to apply AI and HPC to accelerate Europe’s progress towards net-zero transport.”

Our team will work closely with the academic and technical partners to ensure that the digital touchpoints of GreenShift reflect the quality and ambition of the programme itself.

Why this matters for learners and organisations

One recurring theme in GreenShift is that the project itself will not decarbonise transport. Instead, it gives engineers, data scientists, planners and decision-makers the skills and tools to do that work in their own organisations.

For potential students and professionals, GreenShift represents:

• A chance to gain advanced AI and HPC skills that are directly linked to high-impact challenges

• Exposure to real-world mobility use cases, from traffic optimisation to energy-aware fleet management

• Connection to a European network of experts, infrastructure and innovation opportunities

For companies, cities and public authorities, the initiative will help grow a pool of talent capable of:

• Designing and running complex simulations

• Working with large, heterogeneous transport datasets

• Collaborating across disciplines to deliver smarter, greener mobility solutions

Looking ahead

The launch of GreenShift at NCI in Dublin is only the first step. Over the coming years, the consortium will co-design and pilot the master’s programme, develop learning platforms and materials, and engage with industry to keep the training closely aligned with real needs in the transport and mobility sector.

Matrix will be there throughout, helping to:

• Tell the story of the project’s progress and impact

• Support outreach to potential learners and partners

• Ensure that the digital experience around GreenShift is as strong as the academic and technical content behind it

We are excited to be part of a European partnership that treats digital skills, AI and HPC as essential tools for building smarter journeys and a greener Europe.

To learn more about GreenShift and follow the latest news, visit thegreenshift.eu.