At Matrix Internet, every website, platform, and campaign starts with a story. Not just any story—the story of a business, its ambition, and the way digital can transform it into something extraordinary. Based in Dublin, we help Irish and European businesses and public sector organisations turn digital challenges into measurable growth, both locally and internationally.
The Design & Crafts Council Ireland came to us with a website that wasn’t reflecting the depth of their work. Their programs, studios, and creative stories weren’t reaching the right audience.
Challenge: An outdated platform with poor information architecture and little focus on storytelling.
Our Solution: We rebuilt the platform from scratch. We reimagined the information architecture, designed dedicated hubs for “Studio Experiences” and “Our Stories,” and integrated visual storytelling at every touchpoint.
Impact: In the first two weeks post-launch, traffic increased 2,700%. Engagement soared, demonstrating the power of aligning design, content, and strategy.
Shanore, a Celtic jewelry manufacturer, had world-class products but a website that didn’t reflect their quality or convert visitors into customers.
Challenge: Low conversions, limited e-commerce functionality, and an online experience that failed to tell their heritage story.
Our Solution: We conducted a thorough UX audit, hosted workshops, and prototyped a new customer journey. Enhancements included product builders, advanced filtering, improved checkout flows, and strategic cross-selling features.
Impact: Shanore earned runner-up recognition for Best E-commerce Support in 2009 and won the award in 2010. More importantly, the redesign enabled international expansion, giving the brand a platform to scale beyond Ireland.
An Irish food producer wanted to export to Germany and the Netherlands but had no digital presence in these markets.
Challenge: Lack of regional digital strategy, limited international visibility, and no targeted campaigns.
Our Solution: We developed a multi-region website with localized content and launched strategic LinkedIn campaigns aimed at wholesale buyers.
Impact: Within six months, traffic from the target markets tripled, creating tangible business growth and establishing a foundation for long-term international success.
SportsKey approached us to optimize their digital presence across multiple channels.
Challenge: Fragmented UX, unclear content strategy, and no roadmap for market expansion.
Our Solution: Over a comprehensive audit, we assessed ten digital areas—from UX/UI to social media, SEO, and GDPR compliance—and delivered a strategic roadmap for better planning, user experience, and international market entry.
Impact: SportsKey could prioritize digital initiatives with clarity, improving efficiency, user engagement, and long-term growth.
Through our partnership in the Digital 4 Business Master’s program, we’ve delivered 1,300+ digital projects across Europe, working with over 20 higher-education institutions. These projects demand careful coordination, multi-partner collaboration, and international expertise—skills we’ve honed to ensure every delivery meets client goals.
At Matrix Internet, our process ensures every project tells its story effectively:
Discovery & Strategy – Deep dives, audits, workshops, and wireframes to align with business goals and KPIs.
Design, Build, Launch – UX/UI, web/app development, multi-region architecture, and system integrations.
Operational Onboarding – Analytics, SEO, PPC, social media, and marketing channels fully implemented.
Monitor & Optimize – Continuous review and improvement against KPIs.
Scale Globally – Our Export Spark program creates multilingual, market-specific campaigns for international growth.
We’re not just a vendor. We’re a digital partner. From public sector platforms to export-focused e-commerce sites, our clients trust us to deliver growth, scale, and measurable results.
With over 400 digital audits, 1,300+ European projects, and hundreds of satisfied clients across public and private sectors, we have the experience, expertise, and process to turn any digital challenge into a success story.
Every project tells a story. Let us help you tell yours—and take it to markets across Ireland, Europe, and beyond.
By Jeff Sheridan
By Matrix Internet