W-SPORT
Powering the global rise of women’s sport
W-Sport needed a bold new platform to match its growing international momentum. Matrix delivered a future-ready, localised site that champions women’s sport across five continents — and counting.
W-SPORT
The brief
W-Sport is a broadcasting company dedicated to women’s sport — offering live games, highlights, TV schedules, archive and feature content. It operates in five countries and regions — Netherlands, Belgium, Luxembourg, Sub-Saharan Africa and South East Asia — so needed a new site that could be optimised and localised for these areas.
They called on Matrix Internet to design and develop a new platform that’s keeping them ahead of the game.
Project overview
We created the new site with flexibility at its core. Each country/region has different content and broadcasts, which is all updated and generated automatically. The streamlined site is optimised for quick browsing and searching, with subtle animation and intuitive menus to guide the user.
W-Sport is constantly growing, along with the global rise in women’s sport. As the site gets bigger, it is flexible enough to expand while maintaining its visual and functional integrity — so they can handle extra regions, automatic schedule uploads and new featured sports.
Impact
The finished platform brings W-Sport’s mission to life — energising its global presence, enhancing the user experience, and providing space to grow as the movement gains momentum:
- A visually striking, informative and user-friendly site that boosts W-Sport’s online presence and raises the profile of teams and leagues worldwide
- A platform that combines functionality with a sense of community
- Greater exposure for featured sports and enhanced user experience for fans
Goals
W-Sport needed a digital home for a growing global movement. The site had to reflect their ambition while delivering on key goals:
- Create an inclusive, global platform that promotes women’s sport
- Raise the online profile of W-Sport as a leading provider
- Create a central hub for fans, competitors, sports federations and TV broadcasters
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