Vinny Byrne

Project overview

During discovery workshops they told us the website was “intimidating and overwhelming, with too many things going on”. We migrated their content and vast catalogue of 21,000 products from their existing service on the Magento content management system, to a more efficient blended solution that incorporated WordPress and WooCommerce.

We identified three distinct target customer types and created a more streamlined user journey through separate menus:

Industrial paint — expert customers with specific needs and requirements, such as exact RAL and Pantone codes;
Home/DIY — customers who may need extra guidance when choosing paint;
Automotive: Customers who need exact paint to match the manufacturer, model and year of their vehicle.

Project goals

Vinny Byrne needed a platform that could serve expert and everyday users alike — without losing the clarity, credibility and confidence the brand has built over decades:
Create a more inclusive user experience while maintaining Vinny Byrne’s reputation as an industry leader

• Reduce clutter with more concise messaging and minimal presentation
• Appeal to distinct customer types while maintaining an engaging message
• Highlight Vinny Byrne’s expertise in the industry

Key features

We integrated a paint supplier Application Programming Interface (API) system for both industrial and automotive customers, who can now choose the right paint through a specific filtering process. Tools and equipment, clothing and other products are now categorised in straightforward menus, with detailed product descriptions, technical data sheets and hi-res photos. The user journey is now as clean and clear as a pristine paint job, thanks to Matrix.

Key features

New streamlined CMS blending WordPress and WooCommerce
Site caters for three distinct target customer types — industrial, automotive and home/hobby/DIY
Prominent calls to action for customer help and ‘Vinny Byrne TV’ educational video section to build trust with customers
Paint supplier APIs for industrial and automotive customers — Colour Wizard for creating exact paint mixes
Thousands of products presented and categorised more efficiently

The process

Shaped by collaboration from the outset, this project focused on clarity, confidence and customer needs — with every stage designed to support a seamless eCommerce experience:

• UX discovery workshop to determine client goals, customer personas, user journeys and sitemap
• Custom graphic design, with wireframes and landing page templates signed off by the client
• Development of all website elements with regular client milestone sign-offs
• QA process, followed by CMS training session with Matrix before live launch