The Information Lab

Project overview

But after years of developing innovative solutions for clients, they realised that information about their own strengths was locked behind an outdated website. It was time for The Information Lab to tell their own story, through an attractive and user friendly website.

They needed a new platform that mirrored their design-thinking methodology — an online hub that showcased their solutions, products and learning experiences, and introduced potential clients to the possibilities of embracing a data-driven culture.

Shaping a smarter platform through collaboration and clarity

From discovery to delivery, Matrix worked side-by-side with The Information Lab to reimagine their digital presence as an immersive learning hub — not just a corporate site.

Collaborative from day one

Matrix collaborated closely with key TIL stakeholders throughout the project, from the first user experience discovery workshop, to regular meetings and milestone reappraisals throughout the year.

A ground-up transformation

This was ground-up transformation, with Matrix committing to a custom design and development phase, along with a full web content rewrite on every page. We followed The Information Lab’s brief that they didn’t merely want a product-focused site, but an experiential learning hub in itself. The content strategy encourages user engagement, with a new Content Management System that allows staff to update the site, and informative content helping users to identify where they are on their data journey.

A user experience that reflects their expertise

The Information Lab’s suite of services and products is now presented within a rewarding user experience — vibrant custom design, graphics and icons worthy of a design-focused organisation, with useful summaries of data visualisation and analysis software such as Alteryx and Tableau.
The new site is an experiential portal where users can finally learn all about The Information Lab — and also learn about the ever-evolving field of data analysis.

The result

The new platform brings The Information Lab’s story into sharp focus — combining design, structure and strategy to turn complex offerings into a clear, compelling digital experience:

• A modern, visually striking online hub for The Information Lab that finally makes sense of their own data through effective storytelling
• A future-facing site that incorporates The Information Lab’s main pillars — learning, products, support and data-driven advocacy
• Enhanced brand identity and unified messaging to potential clients
• More streamlined and integrated experiential learning section
• Powerful branding tool for The Information Lab’s future growth