Secto
A best in class communications platform
Secto is an Irish telecoms and engineering company with a network of global partnerships. The company needed to improve its own communication channels, and Matrix helped by designing and developing a new best-in-class website.
The brief
The project was a design-led close collaboration from our first UX workshop. We assessed Secto’s immediate and long-term goals of rebranding, presenting their complex services, refining their content strategy and communicating effectively with prospective clients. Through an iterative process we offered a series of design concepts, and Secto chose a dynamic approach with bold illustrations and fonts, subtle microinteractions and a high-contrast visual branding palette.
We enhanced the user journey by turning the site into a learning hub. Our content team rewrote all content — explaining the Secto brand and the telecoms industry as a whole through a prominent blog section, and a breakdown of services. The project was a tailored iteration of our Digital Spark programme, that incorporated SEO training, and we also created a slide deck using the new site’s visual language, for the team to use in sales presentations.
Project overview
The site is also a new opportunity to finally showcase Secto as a team — we have included quality photos of staff interacting with each other and in the field with clients, as well as highlighting Secto’s valued company culture and customer service excellence. Secto is a leader in the telecoms industry, and now their new site is a powerful communications platform.
Key features
- Clear concise language and calls to action — capturing Secto’s complex services with engaging messaging;
- Site driven by UX and visual impact, with innovative use of brand palette, bespoke graphics, overlays and commissioned photography;
- Updated content strategy — new engaging content throughout the site;
- Consolidation of all aspects of Secto — from services to career opportunities and industry insights.
- Empowerment through upskilling — Matrix led the Secto team through CMS and SEO training.
Goals
To transform the Secto site into a powerful promotional tool.
- Boost reach and prospective client interest with an inviting interface and seamless user experience;
- Summarise Secto’s services through clear, concise language and intuitive content design;
- Create an engaging narrative for Secto, to build trust in services.
Process
A new site driven by UX design, from workshops to development and launch.
- Discovery workshops to develop target user personas, client goals and sitemap;
- Custom graphic design phase, from wireframes to final templates;
- New updated content, with separate discovery, research, writing and editing phases;
- Development phase with ongoing feedback on test site;
- Staff training in SEO and CMS editing, before extensive QA phase and live launch.
Impact
A best-in-class site with a new content strategy and UX designed to convert.
- Enhanced online presence, balancing advice, services info and lead-generating content;
- Increase in traffic and leads since launch;
- Holistic project with future-proofing potential — from new online platform to Secto staff training
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