OFFBEAT DONUTS

Project overview

Our designers captured the Offbeat spirit with bold, custom illustrations and fonts, liberal use of pink to chime with their branding, and of course lots of close-ups of those spectacular donuts. The site now incorporates omnichannel eCommerce functionality for home delivery and B2B service and full support with crucial eCommerce and marketing support. Their new WordPress platform is also a powerful analytical tool, and a hub for updating the site with engaging content, after training from the Matrix team. The Offbeat WordPress HQ also gives franchisees more autonomy, as each store now has its own administration panel.

The icing on the cake? Offbeatdonuts.com now looks as good as their donuts taste!

Key features

• Visually striking and artistic custom graphic design based on agreed brand palette, including new icons and graphical illustrations;
• Scalable to handle large volumes of customers;
• Integrates with food delivery partners such as Just Eat;
• Automation of all underlying processes such as emailing, alerts and other eCommerce features;
• New Content Management System — staff can now edit website content, add pages, change the menu etc.
• Custom Store Order System — the custom Matrix Store Ordering System (MSOS) automatically distributes orders to each individual store via a streamlined and lightweight software solution so stores fulfill orders as quickly as possible

A powerful eCommerce platform

in line with Offbeat’s ongoing expansion — with an engaging, playful design and user experience

• To create an online platform blending an enticing brochure element with powerful eCommerce functionality;
• Streamline operational processes with automated functionality, analytics and reports;
• Become a powerful online hub for omnichannel marketing, sales and tracking sales and performances . Next level improvements in the front and back end.