NORTHWOOD TECHNOLOGY
Smarter security site that converts, educates, and scales
Elegant design, sector guides, and a training hub that simplify choices and move buyers from browsing to booking.
Project overview
Since 2003, Northwood Technology has been the most reliable name in Ireland for CCTV and security tech for the commercial, residential, government, aviation, retail, and traffic sectors. The Dublin and Cork-based company provide cutting-edge security systems, and share their knowledge through product demos and training courses. They were in secure hands when they hired Matrix to create a new site to highlight their wide range of products and services.
Northwood wanted an engaging, informative site that complemented their renowned customer service reputation and their future-facing goal of bridging the gap between security and the smart tech industry. Based on a comprehensive, collaborative user experience workshop, we developed a roadmap to achieve their goals — a modern, UX-driven site that showcased their products and services, with separate experiential training and knowledge sections that could educate their target customers.
With complex technology, clarity is crucial. We enhanced the site further with a full content rewrite, crystallising their concepts, goals and expertise into informative, conversion-driven messaging. This clarity is complemented by an elegant, minimalist design, with an intuitive, seamless journey through product catalogues and brochures, advice for their target sectors, comprehensive information on their free training courses and tutorial videos. The Innovation section is a chance to share industry insights through news and blog posts, and throughout the site we have strengthened their mission to “consult, design and deliver”.
Key features
– Elegant custom graphic design, with enhanced brochure element, custom icons, quality images and all relevant product descriptions and technical brochures;
– Full content rewrite to refine Northwood’s business goals into an engaging, informative message to customers;
– Sector-specific advice for business owners, installers and company decision-makers, with prominent calls to action to find out more from Northwood experts;
– Technical Hub, with product explanations and tutorial videos;
– New training hub, with course listings, course breakdowns and a request option for custom training sessions.
Goals
A new online platform that balances tech expertise with inclusive learning.
– Modern design and user experience that aligns with Northwood’s future-facing tech expertise;
– Share Northwood’s internal expertise through a clear knowledge-based user journey;
– Drive leads through detailed product layouts, with complementary training and inviting calls to action.
Process
Collaborative process from workshop to delivery, with the customer in mind at every stage.
– Comprehensive UX discovery workshop to define target customers, user journeys, functionality and sitemap;
– Custom graphic design phase — wireframes, branding, logos and other visual assets, templates — with client sign-off at key stages;
– Development phase, with with test site shared with client for continuous feedback;
– Comprehensive QA, with staff CMS training before live launch.
Results
From streamlined UX, to elegant design and engaging content, a site that highlights Northwood Technology as an industry leader.
- Enhanced online presence, balancing advice, product info and lead-generating content;
- Increased engagement and customer involvement through training hub and prominent calls to action;
- Increased traffic and conversions since launch.
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