LISNEY

Project overview

For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been a brand new best-in-class website, designed and developed by Matrix Internet. From foundation to sign-off, it’s one of the largest-scale projects in our 20-year history.

We launched the project in January 2020, and as always, we started the partnership with a detailed User Experience phase — to discover how to engage fully with customers, rather than simply focusing on the directors’ wish list. Lisney’s success and reputation is built on meaningful relationships with clients, and we wanted the website to strengthen this trust and connection.

Due to the scope of the project, we held two UX workshops at Lisney’s St Stephen’s Green offices, with over 20 senior Lisney team members and eight of the Matrix team focusing on goals for branding, benchmarking and UX functionality. Lisney’s managing director was heavily involved in this planning stage, and each decision was underlined by his powerful vision for the brand. We built up a strong professional rapport with Lisney in these initial sessions, which strengthened our working relationship through months of hands-on remote collaboration during the ongoing COVID-19 restrictions.

From the first meeting, we applied our trusted Design Thinking methodology for a complex platform with over 200 pages, to serve Lisney’s offices in Dublin, Cork and Belfast. We involved key stakeholders at all stages, from a choice between distinct design concepts, to the creation of wireframes and an updated content strategy.

The new site has maintained and modernised Lisney’s impactful red and white branding, with hundreds of newly commissioned professional photos of Lisney offices, staff, and all the key neighbourhoods they serve. One key aspect of the new Lisney website is the personalised experience for the different types of customer. The Matrix UX team carefully unpicked the emotional and commercial mindset of typical users who are buying, selling or valuing property.

We focused on a world-class UX at all levels on the site, from a streamlined user flow, to essential property guides and FAQs for tenants, buyers, sellers and landlords, and a comprehensive new portal for Lisney’s decades of respected industry research.
And UX excellence doesn’t just mean a rewarding navigation for the end user; we held training sessions for over 50 staff, so they can take control and update content and pages on a site that will serve them for years.
We’re proud of Lisney’s new online home that does their famous red and white sign justice. It’s a site that draws on their proud heritage, while appealing to tech-savvy clients with cutting-edge expectations.