LIGHT UP A LIFE

Project overview

Light Up a Life is an ongoing fundraising campaign for Our Lady’s Hospice, that culminates in an annual special candle ceremony at Christmas. The campaign is a fundraiser for specialist palliative care, complementary therapies and extended care for residents in the hospice’s three locations, Harold’s Cross in Dublin, Blackrock in Dublin and Wicklow.

The Our Lady’s Hospice charity had a primary objective of providing clear and sensitive communication about campaigns, raising awareness and boosting national reach. Through engagement and collaboration between Matrix and Light Up a Life, key stakeholders defined their key objectives at a discovery workshop — to fix issues such as a cluttered interface, a frustrating user journey and unclear messaging.
Matrix listened to these issues and built a new site that is intuitive and accessible to users of all technical abilities.

The campaign to sponsor a light for a missed loved one is now the prominent call to action on the site, and all other news, donation information and campaign ideas are presented in a pleasing and logical manner.

The website now tells a story — we have invited users to join in the journey of remembrance of lost loved ones and making a difference to current service users, through video and images, and clear explanations of how donations are used. Corporate donations are extremely important, so we incorporated a new Logo Wall to thank business patrons.

The site’s yellow and red colour palette was also created to ignite a sense of warmth and an immediate connection to the idea of an eternal flame of remembrance.