GoCar website
An intuitive and logical interface that rivals the best car-sharing systems worldwide
Through a full business platform created by Matrix, GoCar is the most reliable and successful car-sharing company in Europe, with monthly trips increasing eightfold after we hopped into the driving seat.
The brief
After extensive consultation with GoCar and industry research, we developed a highly intuitive and logical interface that rivals the best car-sharing systems worldwide. The mobile-first homepage suits customers on the go and embodies GoCar’s UX values with a vivid, streamlined design and a simple five-point photo guide to joining the pay-as-you-go driving revolution.
Project overview
The result is a homepage that engages users through instructive images, a very clear pricing system, and real-time Google Maps integration showing the closest vehicle and the location of GoCar’s more than 700 cars and vans nationwide. We also included a section for testimonials from satisfied customers, and we’re sure GoCar won’t mind us taking some of that credit.
Key features
- Fresh, clean appearance;
- Mobile-first design;
- Google Maps integration;
- Integration with third-party software
Goals
Grow GoCar’s membership with a striking, informative brochure website that’s fully integrated with the GoCar platform.
- Increase number of GoCar members and car shares;
- Enhanced User Experience (UX) through ease of booking and clear information;
- Visual and UX consistency with GoCar app.
Process
Optimised UX design based on extensive analysis.
- Consultation with GoCar to discuss target markets;
- Detailed analysis of competitors and wider car-sharing industry;
- Wireframing a logical, user-friendly design for the website;
- Providing ongoing support.
Impact
Huge increase in membership, further strengthening GoCar’s position as Ireland’s leading car-sharing platform.
- Vast increase in number of trips taken — a rise of 400%, thanks to GoCar’s fully coordinated system, from homepage to app;
- Number of active users greatly increased, by nearly 250%;
- Increased brand recognition — GoCar is a clear market leader in car sharing in Ireland..
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