Financial Risk Solutions (FRS)

Project overview

Financial Risk Solutions (FRS) provides cutting-edge software for life assurance, pensions, and managing wealth, assets and investments, so there’s a lot at stake. Through its InvestPro suite, it provides software solutions for scores of the world’s leading Blue Chip companies and BPO clients, managing 150,000 funds at any one time. The company needed a reliable and trustworthy partner to deliver a new website, and they made a solid investment in Matrix Internet. 

With the company managing such a vast amount of information, FRS needed a new online platform that conveyed their information with logic and clarity. Through a detailed user experience (UX) discovery workshop phase we honed in on target goals and client personas, and created a roadmap to improving navigation, removing congestion, and showcasing the powerful software functionality at their fingertips.

With the company managing such a vast amount of information, FRS needed a new online platform that conveyed their information with logic and clarity. Through a detailed user experience (UX) discovery workshop phase we honed in on target goals and client personas, and created a roadmap to improving navigation, removing congestion, and showcasing the powerful software functionality at their fingertips.

The FRS target market is exclusive and therefore extremely niche — they can sell their products and services to fewer than 500 companies worldwide, so the site needed to be hyper-focused to these organisations. A typical client acquisition process takes a year of negotiation, so the new site needed to reinforce the company’s global business development team. With this in mind, as well as a brief of converting more visits to leads, we crafted a frictionless user experience, highlighting relevant software solutions for different target sectors, and highlighting the company’s track record in the industry.

We also created a new email subscription-based Knowledge Hub, so FRS can share white papers, news, events and product information with clients. And throughout the site, we have presented complex information and software concepts in an engaging and interesting way. Knowledge is power, and we loved exchanging ideas and concepts with such a respected organisation. 

• During the sales process, they told us that a typical client acquisition for them would take a year and sometimes more, and that their clients make very considered decisions. Therefore, it was very important that the website would reinforce the other efforts of their business development team across the world.
• conversion of visits to leads was the main focus, the new site had to be very engaging and stand out 
• their industry and related content is not the most sexy! therefore, they needed to make the information interesting and pleasant to read through