What we do

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Fitzwilliam Real Estate Capital

An online home that will deliver for years.

Fitzwilliam Real Estate Capital is one of Ireland’s leading private real estate companies, with a portfolio of over €250 million, and a long-held reputation for excellence in the property industry. But for once they called on another company for a different type of building work — a new state-of-the-art website, designed and developed by Matrix Internet.  

Desktop layout Fitzwilliam Real Estate
FITZWILLIAM REAL ESTATE CAPITAL

The brief

As always, we made sure user experience (UX) was the foundation for this new build. After a detailed discovery phase, we focused on intuitive functionality, elegant, minimalist design and streamlined customer service. The new site has a distinct gallery aesthetic, with dynamic use of video, photography and modelling to showcase the company’s impressive portfolio. 

Responsive website design - Fitzwilliam Real Estate Capital

Project overview

As well as launching a modern online showcase portal for the company, we added extensive user benefits, including a private login for potential investors to securely store private documents related to their dealings with Fitzwilliam, and retrieve these from private ‘data rooms’. Just one other UX benefit passed on to the end user, as part of an online home that will deliver for years.

Mobile layout of listing - Fitzwilliam Real Estate Capital

Key Features

  • Powerful new content management system, with key Fitzwilliam stakeholders fully trained in updating the site;
  • Simple and uncluttered user interface;
  • Modern, elegant design with photos and video that make a strong impact;
  • Integration of private login functionality, for investors to securely store and retrieve private documents;
  • Fully mobile responsive and optimised for all online platforms
Mobile layout staff members page - Fitzwilliam Real Estate Capital

Goals

To design and develop a striking new site for Fitzwilliam Real Estate Capital, that highlights the company’s impressive portfolio and range of services. 

  • Raise the online profile of Fitzwilliam as one of Ireland’s most trusted high-end real estate companies;
  • Emphasis on enticing visual presentation of Fitzwilliam projects, including professionally shot and edited video content;
  • Uncluttered and logical design and user journey, delivering a winning UX throughout the site.
Desktop user Fitzwilliam Real Estate website

Process

Lay a UX design foundation, then build on this, from discovery phase to deployment. 

  • UX discovery workshops to determine client goals and target users; 
  • Custom graphic design phase, from wireframes to a choice of prototypes for the final version;
  • Development phase, with constant feedback from client, followed by extensive testing;
  • Supplementary staff training before launching the new site.
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Impact

A modern, UX-driven website that aligns with Fitzwilliam Real Estate Capital’s high-end reputation in the Irish property market. 

  • An informative online platform combines functionality and modern design aesthetics;
  • Increased traffic and engagement since site launch;
  • Staff given more agency and confidence through extra training in how to update site.
Image of city life - Fitzwilliam Real Estate Capital

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