DS4Skills

Project overview

We also created an Identity Toolkit comprising a full suite of logos in all possible formats and a brief guide to using the logo. 

This design phase was the foundation for the new web user interface for the new brochure site. Because of time and budget constraints, a fully bespoke website solution was not possible. However, Matrix has a library of templates created for previous clients that we can quickly transform and customise. Our development team created new layouts for DS4Skills based on the project goals from the discovery phase, while adhering to the digital brand guidelines and identity toolkit.    

The website is an accessible, UX-optimised platform with ample white space, subtle use of branding palette and logos, and bold, engaging images. The navigation is simple and intuitive, offering information about the initiative, including a new ‘Resource Centre’ — an information hub for updates and new developments.

Key Features

• Bold new visual identity, including logo, fonts and brand palette;
• New identity toolkit that can be used on all future digital and physical assets;
• UI design of website in sync with the brand guidelines Matrix designers created;
• Intuitive interface and presentation, with enticing visual elements and engaging story elements;
• Fully accessible site, which appeals to users of all cultures and abilities.

Goals

To align a visually engaging brand identity with a rewarding new website UI, to optimise promoting the innovative new European project.

• To create a professional, bold and inviting visual identity for a new Europe-wide initiative;
• Deliver an intuitive UI that enhances the sharing of information;
• To become a respected hub of information, and the focus point of a vast skills-sharing network;

Process

Collaboration and design innovation to deliver the perfect brand identity.

• In-person branding workshop and creation of brand definition document, as a foundation for developing the visual identity package;
• Initial design ideas developed — team collaborating on concepts and amalgamating ideas into initial presentation;
• Logo and typography refined and approved;
• Creation of identity toolkit and brand applications such as PowerPoint templates and letter heading. 
• Applied design and branding concepts to website user interface, creating a seamless and intuitive user experience.

Impact

A future-proofed visual identity and modern user interface that boosts the international reputation of DS4Skills. 

• A professional, engaging platform for a new pan-European  initiative;
• Positive international coverage of DS4Skills project since launch of the website;
• Building a new professional client relationship in mainland Europe — Matrix will be supporting and hosting DS4Skills for three years after launch.

CAREERS

Come play 
with us

Are you driven to create experiences that people love? Do you want to be a part of a team where you can be yourself? If so, we’d love to hear from you.