Build the strategy and team to win in new markets
Use the Matrix Digital Skills Programme to strengthen your international growth strategy, improve digital channels and develop the expertise inside your team. Learn directly from specialists across AI, SEO, PPC, content, analytics, UX and more.
Our real clients, with real export momentum
Where is digital holding back your international growth?
International growth puts new pressure on your markets, channels and team.
We identify where growth is getting stuck, then work with you on the strategy, activity and skills to fix it.
Choose the right markets and channels
We assess where the strongest opportunities are, who you need to reach and which channels deserve investment.
Generate leads and visibility in new markets
We work on international SEO, AI search, localisation, content, PPC and customer journeys using your real market activity.
Know what’s working and what to change
We connect campaign performance, leads and analytics, then train your team to make stronger decisions and manage specialist partners effectively.
What changes when your digital strategy is built for international growth?
A stronger strategy gives you clearer priorities, better visibility on performance and a team that can make stronger decisions as you grow.
Without a clear growth strategy
- Investment gets spread across too many markets or channels
- SEO, PPC and content are not always adapted for each target market
- Campaign data tells you what happened, but not always what to change
- Teams can struggle to brief and manage specialist partners effectively
With the Matrix Digital Skills Programme
- Focus investment on the markets, audiences and channels with the strongest potential
- Adapt search, content, campaigns and customer journeys for international audiences
- Use analytics and campaign performance to decide what to improve next
- Build the knowledge inside your team to manage activity and specialist partners with confidence
For eligible capability-building projects
maximum grant listed
Build Capability funding can support your international growth programme
Eligible Enterprise Ireland clients can access Build Capability (Market Development) Digital Marketing funding for projects that strengthen international growth strategy and internal digital expertise.
Matrix develops the programme around your markets, growth goals and team. Enterprise Ireland confirms eligibility and funding directly with you.
- Define your growth priorities: Talk to Matrix about your target markets, digital challenges and where your team needs stronger expertise.
- Scope the right programme: We set out the strategy, practical work, training and specialist input needed to address those priorities.
- Discuss funding with Enterprise Ireland: Eligible clients work directly with their Enterprise Ireland Client Adviser on funding eligibility and approval.
Your international growth programme in 4 stages
A practical programme that turns export challenges into a clear growth strategy, stronger digital performance and a team ready to act on it.
Find what is holding growth back
Audit your target markets, channels, content, search visibility, analytics and team skills. Identify the gaps, weak points and opportunities that matter most. Start now
Build the international growth strategy
Prioritise the right markets, audiences, messaging and channels. Set out how you will generate leads, measure performance and focus investment.
Improve real digital activity
Put the strategy to work across SEO, PPC, localisation, content, landing pages, analytics and AI visibility. Test what works and improve performance as you go.
Strengthen your team
Train the people responsible for managing and improving the work. Build the skills, processes and confidence to make better decisions and manage specialist partners effectively.
Shape your growth strategy with senior digital experts
Jeff Sheridan
Guides organisations through market strategy, digital transformation, and international expansion with 24+ years agency leadership.
Michelle Rafter
Helps SMEs uncover practical routes to growth, gap analysis, digital reviews, and strategic funding alignment.
Richard Domegan
Specialises in workflow optimisation, account governance, Lean operations, and project resource planning.
Brian Cochrane
Develops global value propositions, market positioning, and international brand resonance for growing exporters.
Aoife O'Driscoll
Drives channel planning, campaign management, and digital customer acquisition roadmaps.
Clare Healy
Expert in multi-channel strategy, audience segmentation, content, and export campaign execution, with hands-on training in paid digital strategy, campaign tracking, and KPI dashboard management.
Tomas Herink
Delivers technical training, software integrations, and system architecture workshops for client engineering teams.
Srdjan Nikolic
Trains teams on AI search visibility, international keyword research, and search engine optimisation frameworks.
Conor McCaffrey
Mentors staff in crafting high-converting messaging, content planning, and brand storytelling for export markets.
Zahra Alboqub
Guides teams in digital accessibility standards, conversion flow wireframing, and user experience design.
Marcin Mrugacz
Provides hands-on website CMS management training, content maintenance workflows, and technical support.
Training built around your team
Different roles need different skills. We tailor the training to your people, their responsibilities and the international growth challenges they are working on.
One-to-one coaching
Focused training on the tools, channels and tasks each person manages, from SEO, PPC and analytics to content, CMS and AI.
Team workshops
Practical sessions on shared challenges such as international campaigns, localisation, customer journeys, AI tools and measuring performance.
Build a training library
Keep training recordings, step-by-step guides and practical reference material your team can return to whenever they need it.
Follow-up support
Review progress, tackle new questions and strengthen skills as your team applies what they have learned to live work.
Ready to elevate your team's digital skills?
Schedule a consultation with Matrix Internet's senior digital strategists.