The Matrix Digital Skills Programme
Build in-house digital marketing expertise, optimise customer acquisition, and drive sustainable global growth.
Our real clients, with real export momentum
Empower teams to own their growth
Empower internal teams to own, manage, and scale digital channels through tailored strategic coaching and embedded execution frameworks.
Own
Full internal control of strategy and execution.
Manage
Confident day-to-day operation of every channel.
Scale
Frameworks that compound results over time.
In-house skills vs outsourcing
Two paths to digital growth — and why capability transfer wins long-term.
Agency outsourcing
- Ongoing third-party dependency for routine digital marketing execution.
- Insights and technical expertise remain outside your business.
- Recurring operational costs with variable ROI retention over time.
- Slower adaptation to changing export market conditions.
The Matrix Digital Skills Programme
- Direct transfer of digital strategy, skills, and tools to internal staff.
- Executive control and complete visibility over marketing performance.
- Scalable lead generation engines that compound in value over time.
- Teams trained to independently adapt, optimise, and scale campaigns.
4 core programme modules
A structured path from audit to fully independent execution.
Discovery & Audit
Digital marketing audit, international SEO health check, customer journey analysis, and competitor benchmarking.
Strategy & Positioning
Buyer persona mapping, international positioning, channel planning, and conversion funnel design.
Optimisation & CRO
AI SEO visibility, landing page UX wireframing, campaign targeting, and analytics KPI framework setup.
Capability Transfer
Tailored 1-on-1 team coaching, executive management mentoring, SOP documentation, and skill handoff.
Service architecture & outcomes
How each module converts into a lasting internal capability.
| Programme module | Consultancy & strategic deliverables | Team capability outcome |
|---|---|---|
1Discovery & Audit |
Digital marketing audit, persona review, channel analysis & competitor benchmarks. | Clarity on digital bottlenecks & immediate export market opportunities. |
2Strategy & Positioning |
International search strategy, funnel design, KPI frameworks & positioning. | A clear, documented digital growth roadmap tied to revenue goals. |
3Optimisation & CRO |
AI SEO improvements, landing page UX wireframing, CRO & analytics tracking. | Active optimisation of digital channels to capture qualified leads. |
4Capability Transfer |
1-on-1 team training, management mentoring, SOP development & handoff. | An empowered team that owns and manages marketing independently. |
The senior minds guiding your programme strategy and governance
Jeff Sheridan
Guides organisations through market strategy, digital transformation, and international expansion with 24+ years agency leadership.
Michelle Rafter
Helps SMEs uncover practical routes to growth, gap analysis, digital reviews, and strategic funding alignment.
Richard Domegan
Specialises in workflow optimisation, account governance, Lean operations, and project resource planning.
Brian Cochrane
Develops global value propositions, market positioning, and international brand resonance for growing exporters.
Aoife O'Driscoll
Drives channel planning, campaign management, and digital customer acquisition roadmaps.
Clare Healy
Expert in multi-channel strategy, audience segmentation, content, and export campaign execution.
The hands-on trainers embedding new capability into your team
Tomas Herink
Delivers technical training, software integrations, and system architecture workshops for client engineering teams.
Srdjan Nikolic
Trains teams on AI search visibility, international keyword research, and search engine optimisation frameworks.
Conor McCaffrey
Mentors staff in crafting high-converting messaging, content planning, and brand storytelling for export markets.
Zahra Alboqub
Guides teams in digital accessibility standards, conversion flow wireframing, and user experience design.
Marcin Mrugacz
Provides hands-on website CMS management training, content maintenance workflows, and technical support.
Clare Healy
Delivers hands-on training across paid digital strategy, campaign tracking, and KPI dashboard management.
Mentoring & skill transfer
Four mechanisms that turn coaching into lasting independence.
Executive Coaching
Strategic mentoring for senior leaders to drive digital vision and evaluate channel ROI.
Interactive Workshops
Hands-on training modules covering content strategy, SEO, analytics, and lead generation.
Standard Operating Procedures
Custom SOPs and governance frameworks so your team maintains high standards.
Long-Term Independence
Transitioning your team from external support to confident, self-sufficient execution.
Applied under the Build Capability (Market Development) Grant.
Co-funding & state grant support
For qualifying Enterprise Ireland client companies, The Matrix Digital Skills Programme can be co-funded under the Build Capability (Market Development) Grant. Grant support ranges from 50% to 70% of eligible project costs, significantly lowering the net investment required to upskill your team and build world-class digital marketing infrastructure.
- Available to qualifying Enterprise Ireland client companies
- Applied under the Build Capability (Market Development) Grant
- Reduces net investment while building lasting internal capability
4-step engagement roadmap
A clear path from assessment to full-scale execution.
Assessment
Evaluate digital maturity and identify internal team skill gaps.
Custom Scope
Design a tailored consultancy, strategy & training roadmap.
Grant Alignment
Optionally assist with draft scope & EI cost workbook setup.
Execution
Deliver workshops, optimise channels & transfer skills.
Ready to elevate your team's digital skills?
Schedule a consultation with Matrix Internet's senior digital strategists.