The Client:

Shanore UX

The Brief

Shanore is a celtic jewellery manufacturer, which is an established brand in North America. With a great product and a loyal audience, Shanore realised that the key to ecommerce success was a greater engagement with their customers. Our focus was on the following :

  • Deep profiling of the target market, identification of bullseye customers
  • Outline of the requirements or key concerns for customers
  • Identification of main “pain points” in the sales funnel

The Solution

Over several collaborative workshops, we worked with the client to create a vision of the optimal user experience. Armed with a better understanding of the customer and Shanore’s DNA, Matrix carefully created prototypes and wireframes for the most important parts of the User Experience :

  • Landing points, orientation on the website
  • Discovery of Shanore’s products, navigation
  • Product selection and review
  • Sales funnel, adding to cart, cross-selling and up-selling
  • Checkout process simplification

All of the above features were deployed carefully and split tested to ensure that our theories were being backed up by actual evidence from the most important people – the users

The Examples

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The Client: Shanore UX
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what people say

WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

Gerry Molloy
3 weeks ago
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