The Client:

An Post – Smart Account

The Brief

An Post is launching a new financial account, and they needed to give it an online presence that would inform the public about it. The site needed to tell people in great detail exactly what the An Post Smart Account is and how it functions. It needed to include all the fine print. And of course, it needed to look great, further An Post’s brand identity and blend in with their existing online presence. It had to have excellent UX. When people are reading so much technical detail, the site needs to be extremely easy and intuitive to navigate.

www.smartaccount.ie

The Solution

When Matrix Internet won the tender for this large project, we started by doing an in-depth UX planning phase with key An Post staff. We delivered custom graphic design that retained An Post’s brand image. The Smart Account site is structured to present the heavy amount of content in the most easily accessible way for the visitor. Navigation is simple, and people can quickly find the answers to their questions about An Post’s newest financial service. Because a unique selling point is how people can earn cash back by using the account, we developed an online calculator so visitors could see exactly how this would work for them.

Key Features

  • 1. UX Planning Phase with Key members of An Post Smart Account team
  • 2. Custom graphic redesign
  • 3. Cashback calculator
  • 2. Content Writing
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The Client: An Post – Smart Account
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
3 weeks ago
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