The Client:

IE Domain Registry

The Brief

The IE domain registry is the organisation that provides all dot ie domains. Dot ie is the official country code for Ireland on the internet. Any organisation that wants to promote itself as Irish benefits from having a dot ie URL. More than 250,000 websites are registered with the domain. But the IE domain registry exists to do more than provide internet real estate. The organisation has a mission to help Irish businesses thrive online.

Matrix Internet was commissioned to rebuild the website, with an emphasis on a user experience discovery process and the graphic design of a modern website that served all the diverse stakeholders, including the general public, the media, the registrars (companies selling dot ie domains) and the registrants (companies and organisation purchasing dot ie domains) of IE Domain Registry.

The Solution

Matrix Internet ran several discovery workshops with a focus on user experience, sitemap and persona creation. Once the User Experience, wireframing and personas were agreed, we then delivered a custom graphic design that retained IE Domain Registry’s brand image.
The site was structured to present the heavy amount of content in the most easily accessible way for the visitor. This was carried out through card sorting. The website navigation is simple, and users can quickly find any of the IE Domain Registry initiatives and information for registrars and registrants at a glance.
Four key objectives :

  • Inform the public about IE Domain Registry and their initiatives.
  • Present all technical details in an easy to read way through user experience planning.
  • Ensure the website is easy to navigate
  • Follow a user-centric approach

Key Features

  • 1. User Experience planning
  • 2. Custom Graphic design
  • 3. Domain Search and Autosuggestion Tools
  • 4. WordPress CMS
  • 5. Accessibility
  • 6. CMS training for key stakeholders
Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
The Client: IE Domain Registry
Get in Touch
with Matrix Internet's

what people say

We had a great experience working with Matrix Internet. They designed a fabulous exciting and vibrant webpage for our construction company. Inaki was the main connection we dealt with in the company and I couldn't speak more highly of him. He is so thorough in all the work he completed and kept us updated every step of the way. He managed to get our project completed in such a short space of time and was so patient waiting for us to provide him with the information he needed. The company is so professional in every piece of work they carry out. They try their best to accommodate you in whatever you want done and their after service is fantastic - they are always just at the other end of the phone or email. It is only with pleasure that I would recommend people to use their service. Thanks Matrix.

Maria Hoey
3 weeks ago
Going strong
since 2000
helping our clients to