The Client:

IE Domain Registry

The Brief

The IE domain registry is the organisation that provides all dot ie domains. Dot ie is the official country code for Ireland on the internet. Any organisation that wants to promote itself as Irish benefits from having a dot ie URL. More than 250,000 websites are registered with the domain. But the IE domain registry exists to do more than provide internet real estate. The organisation has a mission to help Irish businesses thrive online.

Matrix Internet was commissioned to rebuild the iedr.ie website, with an emphasis on a user experience discovery process and the graphic design of a modern website that served all the diverse stakeholders, including the general public, the media, the registrars (companies selling dot ie domains) and the registrants (companies and organisation purchasing dot ie domains) of IE Domain Registry.

www.iedr.ie

The Solution

Matrix Internet ran several discovery workshops with a focus on user experience, sitemap and persona creation. Once the User Experience, wireframing and personas were agreed, we then delivered a custom graphic design that retained IE Domain Registry’s brand image.
The site was structured to present the heavy amount of content in the most easily accessible way for the visitor. This was carried out through card sorting. The website navigation is simple, and users can quickly find any of the IE Domain Registry initiatives and information for registrars and registrants at a glance.
Four key objectives :

  • Inform the public about IE Domain Registry and their initiatives.
  • Present all technical details in an easy to read way through user experience planning.
  • Ensure the website is easy to navigate
  • Follow a user-centric approach

Key Features

  • 1. User Experience planning
  • 2. Custom Graphic design
  • 3. Domain Search and Autosuggestion Tools
  • 4. WordPress CMS
  • 5. Accessibility
  • 6. CMS training for key stakeholders
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The Client: IE Domain Registry
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Working with Matrix was a fantastic experience. They are a great team that carefully listened to our brief and offered thoughtful insights. Throughout the development they responded rapidly to all communication and paid attention to detail.

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